Seatgeek

Organic Social Media Strategist

New York, New York · Director

Sponsorship not specified$80k-$116kDetected 12 days ago

Content MarketingContent CalendarsSocial Media MarketingCadencePremiere ProCommunication

About the role

SeatGeek believes live events are powerful experiences that unite humans.
The ideal candidate brings deep fluency in social media marketing, a genuine love for sports and live entertainment, and a strong instinct for tying great content to real business impact.
You understand the cultural weight of the NBA playoffs as much as you know the setlist for the Ariana Grande tour - and you instinctively know how to show up for those moments in real time - A data-first mindset.

Responsibilities

Own and manage SeatGeek's organic social channels end-to-end - including strategy, content creation, scheduling, and publishing across Instagram, TikTok, X, and any emerging platforms worth owning
Develop and execute a cohesive organic social strategy aligned with brand and business goals - defining channel-specific approaches, content pillars, posting cadence, and audience growth tactics that compound over time
Ideate and produce culturally relevant, platform-native content that taps into live events, sports, concerts, and entertainment moments - turning what's happening in culture into content that drives engagement, shares, and brand love
Track, analyze, and report on performance metrics - including reach, engagement, follower growth, and share of voice - and use those insights to continuously optimize content strategy and make a clear case for the channel's impact on the business
Own community engagement - responding to comments, DMs, and mentions with a voice that feels human, on-brand, and genuinely fun
Collaborate cross-functionally with marketing, partnerships, PR, and creative, and to support campaigns, product launches, and tentpole moments - while keeping the organic social voice consistent and authentic
Build and manage the content calendar - balancing planned campaigns, evergreen content, and real-time opportunities across multiple platforms without dropping the ball on any of them
Own community engagement - responding to comments, DMs, and mentions with a voice that feels human, on-brand, and genuinely fun; turning fans into advocates and everyday interactions into brand moments
Deep familiarity with social search and AI search optimization - you understand how content gets discovered through in-platform search on TikTok and Instagram, and you're proactive about building content strategies that perform in emerging AI discovery surfaces

Requirements

Fluent in internet culture - you're always clued into the latest trend, TikTok audio, or viral meme before it peaks, and you know how to translate that into content that feels native, not forced
You understand the cultural weight of the NBA playoffs as much as you know the setlist for the Ariana Grande tour - and you instinctively know how to show up for those moments in real time
Sharp editorial instincts and a distinctive writing voice - you can adapt tone across platforms and write captions that stop the scroll, whether that's a single punchy line or a hook that earns the "more."
You can concept and produce content yourself, write a brief that actually inspires a creative team, and give feedback that's specific, actionable, and makes the work better - not just different

Nice to have

experience in sports, live events, or ticketing is a strong plus
4+ years of experience in organic social media and content strategy, ideally at an e-commerce brand

Compensation

Annual subscription to Spotify, Apple Music, or Amazon music
The salary range for this role is $80,000 - $116,000 USD.

Benefits

Discretionary annual bonus
Flexible work environment, allowing you to work as many days a week in the office as you'd like or 100% remotely
A WFH stipend to support your home office setup
Up to 16 weeks of fully-paid family leave
Health, vision, dental, and life insurance
Up to $25k towards family building, reproductive health services and Gender-affirming care
$500 per year for wellness expenses
Subscriptions to Headspace (meditation), Headspace Care (therapy), and One Medical
As an equal opportunities employer, we recognize that diversity is a positive attribute and we welcome the differences and benefits that a diverse culture brings.

Company info

Stay ahead of trends, conversations, and activity in real time - identifying opportunities for timely reactive content, cultural hijacks, and community engagement that keep SeatGeek part of the conversation

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This listing is sourced directly from Seatgeek's careers page and normalized into a canonical job model.