DomainTools

Director of Demand Generation

Seattle, Washington, United States · Director

Sponsorship not specifiedDetected 5 days ago

A/B TestingCybersecuritySIEMSOARSOC OperationsDetection EngineeringIncident ResponseSEOSEMSalesforceMarketoOutbound SalesForecastingCustomer SuccessCadenceDNSResearchLeadershipCommunication

About the role

A market shifting decisively toward AI-native security operations, where 30% of security teams have already integrated AI tools into production workflows and another 42% are actively evaluating deployment.
This is a builder role with real ownership.

Responsibilities

Own marketing-sourced and influenced pipeline targets end-to-end, including qualified opportunities, accepted pipeline, conversion rates, velocity, and closed-won influence.
Build and scale top-of-funnel programs that generate consistent, high-quality demand from ICP enterprise, public sector, SME, and expansion segments, with distinct motions for each.
Design and execute campaigns across paid media, content syndication, ABM, email nurture, webinars, events, and emerging channels with a relentless focus on ICP fit and pipeline quality.
Build outbound and ABM programs anchored in specific pain signals, trigger events, integration use cases, and DomainTools research.
Create technically substantive demand assets, including research-backed narratives, solution briefs, integration-focused workshops, and practitioner-grade proof content, that earn trust with CISOs, SOC Directors, and threat intelligence teams.
In the cybersecurity space, peer recommendations and research reports drive vendor selection; generic messaging doesn't.
Own the DomainTools website as a demand generation engine, with accountability for performance, conversion optimization, and user experience.
Manage paid digital programs with clear ROI and CAC accountability.
Build target-account campaigns, event follow-up plays, thought leadership outreach, renewal and expansion plays, and live opportunity acceleration programs.
Build trust with frontline reps, not just sales leadership.

Requirements

Must-haves: 8-12+ years in B2B demand generation or revenue marketing, with 4+ years at Director level or equivalent Proven pipeline ownership in mid-market to enterprise environments with complex, long sales cycles.
Deep experience in cybersecurity, enterprise SaaS, or highly technical B2B markets.
You understand buyers like CISOs, SOC Directors, and threat intelligence teams, and you know the difference between messaging that earns practitioner trust and messaging that gets ignored.
You know the difference between tools that improve ICP pipeline and tools that automate noise.

Nice to have

Experience marketing a platform that spans multiple product lines or intelligence categories, not just a single-point solution

Skills

The Opportunity DomainTools is at an inflection point.
Strong product-market fit.
A platform expanding rapidly in capability and scope.

Benefits

The shift to AI-native security operations, the growth of agentic SOC workflows, and the retirement of legacy threat intelligence platforms are creating a window of competitive opportunity that favors DomainTools.
DomainTools embraces diversity, equity and inclusion to its fullest as an
We believe inclusivity and equity fosters innovation and growth, and we harness this mindset to drive a culture that serves our employees and our customers.

Company info

The Mission The internet is the world's most dangerous attack surface.
DomainTools maps it, and we're moving faster than ever.
For more than 25 years, the world's most advanced security teams have relied on DomainTools to identify malicious infrastructure before attacks happen.
But this isn't a company coasting on legacy.
The customers are the proof.

Equal opportunity

equal opportunity employer.

Apply directly at DomainTools →Create a free account for alerts like this View DomainTools immigration profile

This listing is sourced directly from DomainTools's careers page and normalized into a canonical job model.