Aylo
Growth Marketing Specialist
Montréal, Quebec · Full-time
Sponsorship not specifiedDetected 71 days ago
A/B TestingComplianceGoogle AnalyticsGrowth MarketingPerformance MarketingHIPAAFDA RegulatoryProblem Solving
About the role
- Local talent can thrive in our collaborative office space with the flexibility of a hybrid work environment, while remote team members play an integral role in shaping our dynamic culture from afar.
- As an equal opportunity employer, we celebrate diversity and are committed to creating an inclusive environment for all employees In this role you may be exposed to adult content
Responsibilities
- Develop and execute media buying strategies across mainstream traffic sources to drive qualified traffic to our telehealth product.
- Create compelling ad creatives and copy that effectively communicate our brand value proposition and drive click-through rates.
- Design and optimize landing pages and conversion funnels to maximize sign-up rates from acquired traffic.
- Analyze campaign performance data to optimize targeting, creative, and conversion metrics.
- Collaborate with brand and creative teams to ensure consistent messaging across all touchpoints.
- Deep understanding of conversion rate optimization, landing page design, and user experience principles.
- You will own the entire customer journey-from media buying and traffic acquisition through landing page optimization and sign-up conversion-while strategically leveraging traffic from our existing product ecosystem.
Requirements
- 5+ years of experience in performance marketing, growth marketing, or digital acquisition roles.
- Bachelor's degree in marketing, business, or related field, or equivalent professional experience.
- Proven experience with mainstream media buying platforms (Facebook, Google, native networks, etc.).
- Strong track record of driving user acquisition and optimizing conversion funnels for digital products.
- Strong analytical and problem-solving skills with proficiency in analytics tools (Google Analytics, attribution platforms, etc.) and proven ability to make data-driven decisions with attention to detail.
- Experience with brand positioning and creative development for performance campaigns.
- The ideal candidate has a strong grasp of performance marketing, brand positioning, and conversion optimization across mainstream traffic sources.
Nice to have
- subscription-based product experience a plus.
Benefits
- Experience with telehealth, healthcare technology, or other regulated industry marketing preferred; subscription-based product experience a plus.
- Knowledge of compliance requirements for healthcare marketing (HIPAA, FDA guidelines).
Company info
- Established in 2004, we are a tech pioneer offering world-class adult entertainment and games on some of the internet's safest and most popular platforms.
- With the support of an international team of dynamic and collaborative innovators, we are on a mission to enable safe user experiences and empower our communities by celebrating diversity, inclusion, and expression - all while maintaining robust trust-and-safety protocols.
Equal opportunity
- As an equal opportunity employer, we celebrate diversity and are committed to creating an inclusive environment for all employees
This listing is sourced directly from Aylo's careers page and normalized into a canonical job model.