Nortonlifelock Inc.
Lifecycle Journey Manager, Retention
USA - New York, NY
Sponsorship not specifiedDetected 14 hours ago
Machine LearningAgentic AIA/B TestingSalesforceCRMLeadershipCommunication
About the role
- About the team and the role You'll be the dedicated owner of the Retention stage of MoneyLion's user journey - the engine that turns a first monetization moment into a durable, repeat relationship.
- This is a senior individual-contributor role for someone who sets definitions and standards others adopt, and who is equally comfortable shaping strategy and shipping journeys.
- Actual salaries will vary based on a candidate's qualifications, experience, skills, and competencies related to the role.
Responsibilities
- Own end-to-end retention strategy and the primary KPI - Retention Rate, repeat monetization moments, D30/Dn retention, and churn.
- Design reactivation, win-back, and engagement journeys, and build direct-deposit and habit stickiness.
- Build and launch in Iterable - increasingly via AI decisioning - owning QA, frequency, and suppressions.
- Design holdouts and read incrementality with Analytics to prove true retention lift, distinguishing it from compounded-cycle artifacts.
- Own the numbers and the retention narrative for leadership, surfacing insights and clear next steps.
- Advanced data literacy - survival / cohort analysis, incrementality, and experimentation design.
- Experience building triggered, always-on retention programs (onboarding, win-back, reactivation, loyalty).
- Own end-to-end retention strategy and the primary KPI
- As a senior lifecycle journey manager, you own retention strategy, retention KPIs, and the end-to-end journeys that keep customers active and engaged across their lifecycle.
- You'll define the retention scoring and intervention logic that powers our AI decisioning, and partner with Product, Data, and Martech to prove incremental impact on retention and LTV.
Nice to have
- Experience in fintech, subscription, or consumer products.
- Familiarity with AIDs, Hightouch, or other predictive decisioning platforms.
- The chance to join a major global tech company listed on the S&P 500
- Modern equipment (Mac/Windows) for work and personal use
Compensation
- The annual base salary for this position is expected to be between $160,000 and $185,000.
Benefits
- Competitive salary with a performance-based bonus scheme (up to 15%)
- A meaningful learning & development budget and clear career growth
- Comprehensive health and wellbeing benefits
- Employee Stock Purchase Plan
- Base salary is one component of Gen's total compensation package, which includes 401(k) match, health insurance options, disability coverage, life insurance, and unlimited paid time off.
- We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
- Flexible working hours with hybrid / home-office options
Company info
- We are an equal-opportunity employer and value diversity at our company.
- GEN), an S&P 500 company, we strive to give everyone the power to explore our shared digital world freely and safely.
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