Andela

Senior Manager, Partner Marketing

North America · Senior

Sponsorship not specifiedDetected 6 days ago

AzureDevOpsRESTData EngineeringProject ManagementGrowth MarketingBusiness DevelopmentCadenceLeadershipCommunicationCollaboration

About the role

This role reports to the Senior Director of Marketing, GTM Strategy, and is based in the US or Canada.
Think about the feedback your peers typically give you - if it usually sounds like the below, we want to hear from you.
Low ego, low drama: You share credit, take blame.

Partner Channel Strategy
Partner with the Director of Partnerships to define and execute Andela's partner channel marketing strategy - including co-marketing frameworks, joint GTM motions, and events.
Develop a partner marketing playbook that scales across the three ways: to the partner, with the partner, and through the partner.
Establish the metrics, reporting cadence, and feedback loops needed to measure partner marketing effectiveness and continuously improve program performance.
Stay current on partner ecosystem trends, competitor partner programs, and emerging best practices in B2B channel marketing.
Design and execute co-marketing campaigns with named partners, including joint demand generation, content collaborations, webinars, digital campaigns, and co-branded events that generate pipeline and drive partner-sourced revenue.
Program manage the end-to-end co-marketing process, collaborating with marketing peers across growth, content, design, PR, etc.
Build and manage the partner marketing calendar, ensuring a consistent drumbeat of co-marketing activity across priority partners.
Manage co-marketing budgets including partner marketing development funds (MDF), ensuring investments are strategically allocated and ROI is tracked and reported.
Partner Enablement

Analytical and data-driven, with the ability to define meaningful metrics, interpret performance data, and translate insights into action.
Some travel required for partner events, conferences, and internal meetings.
Experience
7-9 years of B2B marketing experience, with a significant portion focused on partner marketing, channel marketing, or alliance marketing roles, ideally within a high-growth technology company.
"Demonstrated track record of building and scaling co-marketing programs with technology partners, resellers, or strategic alliances (e.g., Microsoft Azure) from strategy through execution."
Experience developing and managing partner enablement programs and content, including working in partner portals.
Hands-on experience managing partner marketing development funds (MDF) and co-marketing budgets, including ROI tracking and reporting.
Prior experience working closely with a Partnerships or Business Development team to align marketing activity to partner channel revenue goals.
Experience in a global, remote-first organization with cross-functional collaboration across time zones.
Skills & Capabilities
Strategic thinker with a builder's mindset - equally comfortable setting the strategy and rolling up your sleeves to execute.
Strong program and project management skills, with the ability to manage multiple workstreams, stakeholders, and deadlines simultaneously.

As one of the world's largest talent marketplaces, Andela gives companies greater flexibility to quickly deploy qualified technologists.

Work with marketing and revenue operations to build dashboards and reporting frameworks that provide visibility into the health and effectiveness of the partner marketing function.

You break silos across teams.
You put the company and mission first above your team alone.
One team mentality: You break silos across teams. You put the company and mission first above your team alone.

This listing is sourced directly from Andela's careers page and normalized into a canonical job model.