Hasbro
Manager Global Brand Development & Marketing
United States · Senior · Contract
Sponsorship not specifiedDetected 33 days ago
SparkBrand StrategyPublic Speaking
About the role
- This is your chance to shape legendary play that lasts a lifetime.
- Effective from the date that Hasbro opens its new Boston location, this position will be onsite Tuesday - Thursday at Hasbro's new HQ location in Boston, MA.
- In the interim, this position will be onsite Tuesday - Thursday at Hasbro's HQ in Pawtucket, RI or at Hasbro's temporary location in Boston, MA.
Responsibilities
- At Hasbro and Wizards of the Coast, you'll collaborate with passionate teams to reimagine our iconic brands and create experiences that spark joy, connection, and community through the magic of play.
- The Manager Global Brand Development & Marketing helps develop marketing strategies, brand building efforts, and best-in-class consumer executions for our priority toy and game brands and products.
- The Manager Global Brand Development & Marketing will partner with internal cross-functional teams and business teams, including commercial, retail, data and analytics, product, PR, media, social, creative, design and development, as well as external agencies, partners and retailers - all in an effort to present something our brands and products to our consumers in unforgettable ways.
- Lead day-to-day program execution with internal and external partners, keeping work aligned, on brief, and moving forward.
- Write clear, effective briefs and support creative development and asset production from concept through delivery and localization, leveraging AI where appropriate
- Deliver region-ready assets, toolkits, and calendars that enable adoption and adaptation at speed while maintaining brand cohesion.
- Track and measure against KPIs, synthesize learnings, and support optimization recommendations to improve impact.
- Manage project timelines, budgets, and deliverables for assigned initiatives, ensuring executional excellence and on-time delivery.
- Partner with regional marketing teams and key accounts to ensure local insights, retail moments, and channel realities are reflected in plans and executions.
Requirements
- Ability to organize and share sophisticated information in a compelling way using story to persuade an audience.
- Have knowledge of key marketing channels, including digital marketing and media, ecomm, social, YouTube, PR, and retail.
Nice to have
- 5+ years in integrated consumer marketing/brand management with proven campaign/brand activation experience.
Company info
- We're looking for curious adventurers ready to find their party, fueled by imagination and drive to build what's never been built before.
- We are looking for someone who brings passion, energy, and a healthy willingness to be bold and take risks in ways that help our brands stand out.
- We are stronger together and thrive when we share and build on good ideas.
This listing is sourced directly from Hasbro's careers page and normalized into a canonical job model.