WA Opportunities

Director, Direct Response Media

Remote (United States) · Director

Sponsorship not specified$140k-$175kDetected 6 days ago

NegotiationPublic Speaking

About the role

In this role you will own the strategy, buying, and optimization of Los Defensores' direct-response media across broadcast, streaming/CTV, audio, and emerging channels - engineered to drive qualified in-bound calls and form-fill volume at target efficiency while deliberately compounding brand consideration in our core and growth Latino audiences.

Vendor and partner negotiation and stewardship - networks, streaming platforms, reps, and outside buying partners - including actively managing concentration risk across the Hispanic broadcast landscape so no single network family becomes a single point of leverage or failure.
Strong negotiation and partner-management track record.
Analytical command - comfortable owning the numbers, building the model, and presenting it to C-suite.
These tools support our team and are used with human oversight.

Hispanic / Spanish-language media experience and bicultural fluency (Spanish proficiency strongly preferred given the audience and partner landscape).

People with families and lives outside of work.
Dayparting, sponsorship-vs-spot allocation, and channel testing roadmaps with disciplined test-and-scale rigor on new inventory.

media audit baselines, investment-vs-actuals, and a clear narrative connecting media spend to lead volume, quality, and brand health.
Lead-gen or regulated-vertical experience (legal, insurance, financial, healthcare) where compliance and lead quality both matter.

Dayparting, sponsorship-vs-spot allocation, and channel testing roadmaps with disciplined test-and-scale rigor on new inventory

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