Ngs

Senior Manager, Marketing Planning & Operations

Washington, DC · Senior

No sponsorship$95k-$100kDetected 30 days ago

A/B TestingProject ManagementStrategic CommunicationsOperations ManagementNGSCommunicationProblem Solving

About the role

The Senior Manager, Marketing Planning & Operations plays a key role in optimizing the Marketing & Communications (MarCom) function by ensuring structural and operational efficiency.
This involves leading marketing planning cycles on an annual and quarterly basis, managing the delivery of large-scale campaigns, and fostering operational excellence across all MarCom activity.
The role is responsible for designing process workflows, establishing shared best practices, and implementing effective systems, tools, and templates to achieve MarCom goals efficiently.

Manage planning frameworks across demand generation, brand, and lifecycle marketing.
Serve as the program manager for cross-channel, cross-divisional MarCom campaigns (with focus on larger programs like Enterprise level campaigns) building and maintaining campaign project plans, timelines, and milestones and running governance structures.
Serve as MarCom product lead for marketing automation and project management platform.
Design, implement, and refine operational workflows and roles and responsibilities and provide training across divisions.
Build and roll-out templates to support identified processes.
Ensure process supports a test and learn approach, especially in digital and lifecycle activities; including the ability to have closed-loop reporting of learnings back to partner teams.
Partner with other internal marketing teams to improve operational maturity, by identifying operational improvements, including how to leverage automation to make operations more efficient.
Hybrid - At the Society, we believe in the advantages of coming together to build community, mentor and learn from colleagues, and connect more deeply with our mission.

7+ years of experience in marketing operations, marketing planning or campaign management

every Tuesday and Wednesday.
Candidates must be legally authorized to work in the United States.
This position is not eligible for visa sponsorship.
W e encourage you to apply even if your experience is not a 100% match with the position.
We want to help you grow and in return, you help us grow into a stronger, more inclusive organization.

Our compensation structure and transparent pay philosophy are based on industry-specific market data for similar-sized nonprofit organizations.
The salary range for this position accounts for a wide range of factors including but not limited to organizational need; specific skill sets; experience and training; certifications; and more.
At the National Geographic Society, individuals are typically hired at or near the starting point of the salary range for their role, and compensation decisions are dependent on the facts and circumstances of each case.
The salary range for this position is $95,000.00 - $100,000.00.
Develop and manage annual and quarterly strategic planning cycles across divisional MarCom teams and with cross-functional and external partners, aligning MarCom activities with budgets and business goals.

Educational Background
Bachelor's degree in a related field (Communications, Marketing, Education, etc.)
The National Geographic Society offers a competitive and holistic total rewards package.

Develop and manage annual and quarterly strategic planning cycles across divisional MarCom teams and with cross-functional and external partners, aligning MarCom activities with budgets and business goals.
Translate marketing strategy into operational plans, global campaign calendars, and resource allocation balancing evergreen activity with key strategic initiatives.
Build test and learn agenda as part of planning process in partnership with cross-divisional teams.
Ensure marketing KPIs, dashboards and scorecards are defined for MarCom activity and ladder to enterprise goals for executive-level reporting.
Workshop and define standardize marketing processes, tools and project management frameworks to improve speed-to-market and campaign visibility.
Support adoption of GenAI and automation tools where process readiness exists, ensuring governance and talent readiness for hybrid human-agent workflows.
Ensure operational procedures and guidelines used by all marketing teams to ensure adherence to the Society's information management policies and standards.

This listing is sourced directly from Ngs's careers page and normalized into a canonical job model.