AVA Labs
Director of Social Media
Brooklyn, NY · Director
Sponsorship not specifiedDetected 64 days ago
PhotoshopPremiere ProVideo ProductionPhotographyLeadershipCommunicationCollaboration
About the role
- Looking to join a world-class blockchain development team?
- Ava Labs makes it simple to deploy high-performance solutions for Web3, led by innovations on Avalanche.
- This is a senior individual contributor and people management role that sits within the Marketing organization, reporting to the SVP of Marketing.
Responsibilities
- Own and drive strategy for all Ava Labs social channels: Twitter/X, LinkedIn, YouTube, TikTok, and Instagram
- Develop and execute platform-specific content calendars aligned to product launches, ecosystem milestones, and market moments
- Directly manage and mentor a team of 1, setting clear goals and career development priorities
- Serve as the senior social voice within the Marketing org, collaborating cross-functionally with PR/Communications, Content, Partner Marketing, Events, and BD teams
- Perform basic photo editing and graphic production to enable fast publishing without always requiring designer support
- Source and adapt content from across the Avalanche ecosystem to amplify community voices and partner narratives
- Ava Labs is redefining the way people create value with Web3.
Requirements
- 7+ years of social media experience, with at least 3 years in a senior leadership role within crypto, Web3, or DeFi
- Working proficiency in Adobe Photoshop or equivalent for basic graphic production without relying on a design team
Nice to have
- deep hands-on experience in crypto and institutional marketing alongside proven experience communicating to institutional audiences such as financial services, fintech, or enterprise technology.
- You understand how to speak credibly to both the DeFi power user and the institutional investor - and you can craft content that resonates with both.
- If you've ever thought about joining an early stage Web3 company - this is it!
- We're a global, world-class team of experts in computer science, economics, finance, marketing, and law with offices in New York City and Miami.
- The company received early-stage funding from Andreessen Horowitz, Initialized Capital, and Polychain Capital, with angel investments from Balaji Srinivasan and Naval Ravikant.
Skills
- Strong written communication skills with the ability to adapt tone, style, and format across audiences and platforms
- Based on the East Coast; NYC preferred for in-person collaboration
- comfortable clipping long-form content and producing short-form social assets independently (CapCut, Adobe Premiere, or similar)
- Prior experience marketing a Layer 1 or Layer 2 blockchain protocol or DeFi application
- Familiarity with Avalanche's ecosystem, architecture, and community
- Experience working in a fast-paced, globally distributed startup environment
- Existing network within the crypto media, influencer, and content creator ecosystem
- Background in both retail/consumer crypto audiences and institutional finance communications
- WHY AVA LABS?
- All employment is decided on the basis of qualifications, merit, and business need.
Compensation
- (**This is not a guarantee of compensation or salary, a final offer amount may vary based on factors including but not limited to experience and geographic location.)
Benefits
- The company was founded by Cornell computer scientists, who partnered with Wall Street veterans and early Web3 leaders to execute a promising vision for redefining the way people build permissionless networks.
Visa & Work Authorization
- We do not hire on basis of race, color, religion, creed, gender, national origin, citizenship, age, disability, veteran status, marital status, pregnancy, parental status, sex, gender expression or identity, sexual orien
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This listing is sourced directly from AVA Labs's careers page and normalized into a canonical job model.