WatchGuard
Product Marketing Manager (Cloud and Zero Trust Security)
Seattle, Washington · Full-time
Sponsorship not specified$130k-$140kDetected 50 days ago
AWSGCPAzureCloud PlatformsCybersecurityDetection EngineeringProduct ManagementContent MarketingSalesforceSalesOutbound SalesZero TrustResearchCommunicationCollaborationPublic SpeakingMicrosoft OfficeMicrosoft Teams
About the role
- You review the request, tailor messaging to highlight cloud-native security capabilities and Zero Trust outcomes and send the content off for translation.
- Now, it is time to jump into some meetings.
- You open Microsoft Teams for your regular weekly check-in with the Product Manager for your product line.
Responsibilities
- Devise messaging and content strategy in collaboration with Product Management that will drive sales success and product line growth.
- Write and develop all forms of marketing content as prioritized by content maps - including web copy, eBooks, video scripts, infographics, buyer's guides, display ads, landing page copy, interactive online tools, competitive battle cards, blog posts, product collateral, sales pitch decks, partner news articles, and more.
- Develop product positioning and messaging that eloquently conveys our value proposition and differentiates our products in global markets
- Effectively communicate compelling product stories to the sales team, partners, and clients. Deliver necessary training, presentations, and demos to ensure they understand our value.
- Plan and manage the launch of new products and releases while managing the cross-functional implementation of the launch plan
- Understand channel selling and passionate about working closely with our partners and field teams.
- Develop positioning, messaging, and go-to-market strategies for Cloud Security and Zero Trust Security solutions, including SaaS security, identity protection, access control, and threat detection capabilities.
- Create sales enablement and partner training materials focused on cloud-native security architectures, Zero Trust frameworks, identity-centric security, and modern cyber threat mitigation.
- Conduct competitive analysis and market research on Cloud Security, SASE, Zero Trust, Identity Security, CASB, ITDR, and related cybersecurity markets to support strategic positioning.
- Partner closely with Product Management, Sales Engineering, and Threat Research teams to align messaging with evolving cloud threats, compliance requirements, and customer security priorities.
Requirements
- Strong understanding of Cloud Security concepts, Zero Trust architecture, identity and access management, SaaS security, and modern cybersecurity frameworks.
- Experience with Cloud Security, Zero Trust Security, Identity Security, CASB, ITDR, ZTNA, or SASE product marketing.
Nice to have
- A PowerPoint presentation and webinar guru.
- Experience with Wrike and Salesforce is a plus
- Experience marketing Cloud Security, Zero Trust Security, Identity Security, SASE, CASB, ITDR, or related cybersecurity technologies preferred.
- Cybersecurity certifications or training related to Cloud Security or Zero Trust frameworks are a plus.
Skills
- Able to explain technical concepts in written and verbal forms that make the value clear to technical and non-technical audiences
- A PowerPoint presentation and webinar guru. Experience with Wrike and Salesforce is a plus
- A Powerful storyteller, written and verbal, resulting in compelling marketing content that engages target audiences
Compensation
- The base salary range is $130,000-$140,000 per year for full-time employment, exclusive of benefits.
- Your base salary will be determined by your individual skills, education, and experience.
- Hiring at the maximum of the range is not typical in order to allow for future salary growth.
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This listing is sourced directly from WatchGuard's careers page and normalized into a canonical job model.