Maesa
Senior Brand Manager, Fragrance & Personal Care (Temporary Position)
New York, NY · Senior · Contract
Sponsorship not specifiedDetected 16 days ago
Project ManagementBrand StrategyCommunicationCollaborationCritical ThinkingMentoringPublic SpeakingOrganizational Skills
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odds of building a lasting career here
37Risky
Cap-exempt (no lottery)0
Sponsors this role80
Entry-level history0
PERM / green-card track0
Lottery odds40
Fits your clock70
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About the role
- Maesa believes beauty ignites inspiration, creativity, imagination, and connection, sparking new ideas and possibilities, and meeting unmet consumer needs.
- The current portfolio includes Kristin Ess, Hairitage by Mindy McKnight, Fine'ry, Being Frenshe, and Niches & Nooks among other brands.
- For more information, visit www.maesa.com.
Responsibilities
- Build brand equity with an ecosystem of creative content and seamless connections through commerce.
- Define data-based audiences, and partner cross-functionally to deliver marketing communications objectives.
- Budget Management & Leading through P/L: Own and manage marketing budget, ensuring strong organizational skills, with an ROI mindset on marketing investments and strong year-end budget delivery. Knowledge of P/L and cost management is an asset.
- Exercise critical thinking to set high performance standards, measure success, and adjust plans to deliver against growth agenda.
- Lead post-launch analyses and business reviews with support from teams and cross-functional partners.
- Skills & Capability Development: Coach and develop Associate. Develop business objectives, performance, personal development, and training plans. Provide coaching, feedback, and guidance.
- Cross Functional Management: Partner with internal teams and external agencies to ensure all product/seasonal activations are planned/executed on schedule and budget.
- Lead cross ‑ functional collaboration across Integrated Marketing, Sales, Creative, Innovations, Ops, and agencies to deliver seamless execution across categories.
- Champion the Brand: Drive alignment strategy with senior management and key commercial stakeholders at all levels.
- Responsible for consulting with cross-functional partners and driving alignment across the organization.
Requirements
- Additionally, they should be culturally fluent and trend ‑ aware, with the ability to translate what's happening now into relevant, shoppable, retail ‑ ready brand moments.
- Must be comfortable creating presentations and presenting in key stakeholder/ retail meetings.
- 6+ years of brand marketing experience in CPG, beauty, personal care or fragrance; Fortune 500 experience preferred, startups and midsize also welcome
- Proven track record of launching new products, implementing go-to-market strategies and building brands
- Strong project management skills, ability to manage multiple categories and projects simultaneously under tight deadlines
- Deep understanding of omnichannel marketing, including merchandising and in-store retail, e-commerce, and digital. Trade marketing working with retailers (i.e. Target, Walmart, Amazon, etc)
- Impeccable communication and storytelling skills-both written and verbal. Must be comfortable creating presentations and presenting in key stakeholder/ retail meetings.
Nice to have
- Fortune 500 experience preferred, startups and midsize also welcome
- 6+ years of brand marketing experience in CPG, beauty, personal care or fragrance
- Strong analytical skills with the ability to interpret data and translate it into action.
- Knowledge of IRI/Nielsen is a plus.
Skills
- Coach and develop Associate.
- Provide coaching, feedback, and guidance.
- Cross Functional Management:
- Balance multiple workstreams and priorities while maintaining brand cohesion and executional excellence.
- Participate in key sales and marketing presentations.
- Highly organized, detail-obsessed, and comfortable owning complex execution
- Strong visual merchandising experience, with the ability to critically evaluate, improve, and elevate shelf presence.
- Deep interest in and knowledge of fragrance and beauty trends. Cultural-forward and trend savvy
- Data-driven. Strong analytical skills with the ability to interpret data and translate it into action. Knowledge of IRI/Nielsen is a plus.
- Creative thinker with a sharp eye for creative,
Compensation
- Help define, lead, and execute GTM strategy and annual brand marketing plans.
Benefits
- Partner closely with Sales and retail partners to ensure brand vision.
- GTM Strategy: Set vision and define success for the brand as a fragrance-led lifestyle brand.
Company info
- We are looking for a skilled and passionate Senior Brand Manager (Approx.
This listing is sourced directly from Maesa's careers page and normalized into a canonical job model.