Werner Enterprises

Werner Enterprises

Senior Director of Digital Talent Acquisition and Recruitment Marketing

Omaha, NE · Director

Sponsorship not specifiedDetected 1 day ago
Data VisualizationProduct StrategyGoogle AnalyticsCRMGrowth MarketingLogisticsRecruitingLeadershipCommunication

About the role

  • A Senior Director of Digital Talent Acquisition & Recruitment Marketing is a high-impact leadership role focused on driving our competitive edge through human capital.
  • This role sits at the intersection of growth marketing, product strategy, and operations.
  • The primary initial focus will be drivers.

Responsibilities

  • Develop and execute multi-channel recruitment marketing campaigns (paid digital, social media, and referral programs) that feed directly into high-touch recruiting pipelines, ensuring a robust flow of qualified driver candidates.
  • Analyze and optimize the end-to-end recruitment funnel, from initial digital engagement to final hire, identifying and removing friction points in both marketing touchpoints and recruiting operations.
  • Partner with the Operations teams to design, market, and manage driver loyalty programs, tier rewards, and seasonal incentive structures.
  • Design marketing strategies around career opportunities, including growing our leader count and specialty load needs (example: hazmat endorsements).
  • Develop a system to track driver award nominations throughout the industry, identify drivers who meet award criteria and create submissions accordingly.
  • Own comprehensive KPIs including cost per hire, time-to-fill, marketing ROI, and long-term retention rates across all talent segments.
  • Expertise in leveraging Applicant Tracking Systems (ATS) alongside marketing automation and analytics platforms (e.g., Tableau, Google Analytics, CRM) to drive recruitment efficiency.

Requirements

  • 10+ years of professional experience, with a required blend of at least 5 years in digital marketing leadership and 5 years managing high-volume recruiting or talent acquisition operations.
  • Bachelor's degree in Marketing, Business, Communications, or a related field (or equivalent practical experience).

Nice to have

  • Proven experience in the logistics, on-demand delivery, or a high-volume marketplace business is highly preferred.

Benefits

  • We know benefits are critical and we are committed to offering comprehensive and affordable options for you and your loved ones.
  • This position is eligible for benefits, which include medical, dental and vision plans.
  • We also offer a 401(k) plan, stock purchase plan, paid time off, life insurance, disability plans and other optional supplemental coverage.
Apply directly at Werner Enterprises →Create a free account for alerts like thisView Werner Enterprises immigration profile

This listing is sourced directly from Werner Enterprises's careers page and normalized into a canonical job model.