LifeStance Health

Principal of Product Marketing

USA-Remote · Principal · Full-time

Sponsorship not specified$132k-$162kDetected 21 days ago

SalesforceCRMSalesBusiness DevelopmentEpicCernerEHR/EMRLeadership

About the role

You are the connective tissue between what sales and clinician recruiting need to win, and the strategic positioning of LifeStance in a fragmented market
Value proposition and messaging architecture.
Write campaign briefs (target audience, message, offer, channels, success metrics) that our demand-generation team executes.

Clinician-side support (secondary).
Provide messaging refresh and collateral support for the clinician recruiting team.
You will own positioning, messaging, persona development, sales collateral, and lead-generation campaign briefs for the BD team.
You will also provide secondary support (20-30% of your time) for our clinician recruiting team - a separate 30-person team that sells LifeStance as a place for clinicians to practice.
Maintain a living messaging house everyone uses.
Partner with sales enablement on training and rollout.
Partner with Lifecycle Marketing to translate strategy into active programs and ongoing optimization, with Lifecycle Marketing owning execution.

5-8 years of B2B product marketing experience with at least 3 years directly supporting a field or inside sales team.
You can point to a category or product where you authored the positioning the company adopted, and you can defend why that positioning was right.
CRM proficiency (Salesforce).
Sellers respect you because you have been in the field with them and you understand our go-to-market motions.
Qualified candidates must be legally authorized to be employed in the United States
You are not the owner of clinician acquisition strategy

If not healthcare, then a heavily regulated B2B2C industry (financial services, insurance, education, regulated software).
Experience marketing into primary care, health system referral channels, or ACO / value-based-care decision makers.
Familiarity with EHR ecosystems (Epic, Oracle Health/Cerner, athenahealth, eClinicalWorks) and closed-loop referral workflows.

$132,000 - 162,000/annually in addition to a competitive bonus plan
LifeStance provides the compensation range and benefits that it in good faith believes it might pay and/or offer for this position.
LifeStance reserves the right to ultimately pay more or less than the posted range and offer additional benefits and other compensation, depending on circumstances not related to an applicant's sex or other status protected by local, state, or federal law.

As a full-time employee of LifeStance Health, the following benefits are offered: medical, dental, vision, AD&D, short and long-term disability, and life insurance.
Additional benefits include a 401k retirement savings with employer match, paid parental leave, paid time off, holiday pay and an Employee Assistance Program.
At LifeStance Health, we strive to help individuals, families, and communities with their mental health needs.
But we make it happen with the best team in mental healthcare.
As the fastest growing mental health practice group in the country, now is the perfect time to join our team!
LifeStance Health Values

We are all accountable for doing the right thing - even when it's hard - because we know it's worth it.

Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions.
LifeStance is an equal opportunity employer.
Please note: This contact is intended solely for accommodation requests.
This contact is intended solely for accommodation requests.

This listing is sourced directly from LifeStance Health's careers page and normalized into a canonical job model.