Legend

Senior Lifecycle Marketing Manager

Toronto, Canada · Senior

Sponsorship not specifiedDetected 13 days ago

A/B TestingHubSpotSalesforceCRMAffiliate Marketing

About the role

As the dedicated lifecycle leader for the portfolio, you'll have the autonomy to influence platform capabilities, establish best practices, and position CRM as a key driver of commercial growth.
In this role, we value diverse perspectives and encourage you to apply even if you don't meet every qualification listed.

Own and evolve the lifecycle marketing strategy across our portfolio of sports brands, driving long-term customer growth.
Lead initiatives that grow membership, optimizing acquisition, activation and conversion throughout the customer journey.
Design and optimize automated customer journeys, using segmentation, personalization and experimentation to increase engagement, retention and lifetime value.
Partner with Product, Content, Data and Marketing to deliver seamless customer experiences that support business objectives.
Lead and develop the CRM team, establishing best practices and fostering a culture of continuous improvement.
Experience using data, experimentation and analytics to optimize customer engagement and commercial outcomes.
Experience building or scaling CRM programs within a fast-paced, high-growth digital business.

Deep expertise with modern CRM and marketing automation platforms (such as HubSpot, Salesforce Marketing Cloud, Braze, XtremePush, Iterable or similar).
Experience with XtremePush is an advantage.

Experience in sports, betting, gaming, affiliate marketing, media or digital publishing is a plus.

Our offices are closed between Christmas and New Year's, allowing you to enjoy downtime without dipping into your annual allowance.

Annual discretionary bonus to reward your efforts.
Paid annual leave PLUS a well-deserved break to recharge your batteries during the festive season!

This listing is sourced directly from Legend's careers page and normalized into a canonical job model.