Inspire
Senior Manager, Consumer Insights & Research - Arby's
Atlanta Support Center · Senior
Sponsorship not specifiedDetected 30 days ago
Data VisualizationStatisticsBrand StrategySPSSResearchLeadershipCommunicationCollaborationTime ManagementPublic SpeakingMicrosoft Office
About the role
- Leading the Arby's Consumer Insights team, the Sr.
- This person will be the subject matter expert for the Arby's brand team and be experienced in identifying research methodologies, conducting consumer research, executing product tests, and turning data into actionable recommendations for maximum impact.
Responsibilities
- Manage the product research processes that inform product ideation, development, and execution. These include product concept screeners, concept tests, CLT taste tests and buyer reactions studies
- Conduct ad hoc research and analysis that inform menu design and product optimization (e.g., TURF studies, focus groups, menu testing)
- Lead, coach and manage the Arby's Consumer Insights team to deliver timely research, project deliverables, insights, and custom analysis
- Socialize insights across Inspire Brands, making connections between business partners where relevant
Requirements
- Bachelor's Degree in Marketing, Business, Statistics, Social Science, or similar
- 7-10 years of experience in Market Research, Consumer Insights, or related field
- REQUIRED KNOWLEDGE, SKILLS or ABILITIES
Nice to have
- Master's Degree in Market Research or related field
- Significant experience designing and leading both qualitative and quantitative research studies, with expertise in techniques and methodologies
- A passion for solving business problems using data driven methods and information (data discovery, data visualization and data mining)
- Experience with survey programming tools such as Qualtrics or Decipher
- knowledge of SPSS is a plus
- Ability to synthesize and translate consumer research into strong actionable insights to address business challenges
- Proven collaboration, strategic thinking, and leadership skills
- Excellent communication and presentation skills, especially the ability to explain difficult concepts and insights in applicable business terms.
Benefits
- Interface with key brand leaders (VP/CMO) to develop learning plans, present research findings and drive organizational priorities
- Monitor and report Arby's brand health metrics and advertising creative evaluations
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