FSAStore.com

Director of Marketing

United States · Director

Sponsorship not specified$120k-$150kDetected 27 days ago

Email MarketingCRMGrowth MarketingLeadershipCommunicationMentoringOrganizational Skills

About the role

This is a player-coach role that requires both strategic leadership and hands-on execution.
Performance and optimization Define KPIs and measurement frameworks to evaluate marketing effectiveness and ROI.
Foster a test-and-learn culture across the team.

Integrated campaign leadership Lead the planning and execution of integrated campaigns across lifecycle marketing, digital channels, and partner programs.
Manage marketing calendars and cross-channel coordination to ensure messaging and creative align with business objectives and maximize performance.
B2B2C and partner marketing Partner with B2B & B2B2C Marketing and sales to create co-branded campaigns, activation strategies, and enablement materials that drive engagement and revenue.
Creative and content direction Provide strategic direction to creative and content teams to develop high-impact assets including email campaigns, digital media, landing pages, and partner materials.
Ensure all output reflects the brand and delivers measurable performance.
Performance and optimization Define KPIs and measurement frameworks to evaluate marketing effectiveness and ROI. Analyze campaign performance and customer insights to drive continuous improvement. Foster a test-and-learn culture across the team.
Cross-functional leadership Partner with ecommerce, paid media, CRM, creative, UX, product, analytics, and sales teams to align marketing initiatives with broader business objectives. Provide regular performance reporting and insights to senior leadership.
Proven ability to develop and execute marketing strategies that drive measurable revenue impact
Professional development including certification support & leadership coaching

Minimum of 10+ years of experience in integrated marketing, ecommerce, or digital growth roles
Experience working across both direct-to-consumer and B2B2C business models
Analytical mindset with the ability to translate data and insights into actionable strategy
Excellent leadership, communication, and organizational skills with the ability to influence across teams

$120,000 - $150,000
Discretionary Annual Bonus Eligibility: Up to 20%
Professional development including certification support & leadership coaching
100% remote within the United States
Must be able to work EST hours
Individuals new to the company should generally expect offers to fall between the entry point and midpoint of the salary range.
Our goal is to provide an offer that supports growth potential within the role and allows for future salary progression.

Health-E Commerce's compensation philosophy is grounded in market data and internal equity to ensure fairness and consistency across the team.
Medical, Dental, Vision, and 401K with a company match
Dependent Care, FSA & HSA accounts
Paid Parental & Bonding Leave
Flexible PTO & office closure on all major holidays
Monthly wellness & internet reimbursements
Mental Health resources

This listing is sourced directly from FSAStore.com's careers page and normalized into a canonical job model.