Headway

Staff Product Designer, Provider Onboarding

New York, NY · Staff+

Sponsorship not specified$212k-$265kDetected 224 days ago

SparkDesign SystemsResearchCommunication

About the role

Every provider who joins Headway starts with onboarding - a multi-step credentialing process that collects licenses, CAQH data, NPI verification, payer enrollment, and more.
Today, only ~20% of qualified providers make it from interest to their first appointment.
That gap represents over $100M in unrealized annual revenue and, more importantly, tens of thousands of patients who can't access the care they need.

Own the end-to-end provider onboarding experience from lead form submission through credentialing to first appointment. You'll be the design anchor for the Onboarding pod, partnering with PM and Eng to drive the biggest conversion lever in our provider funnel.
Design AI-agent-powered intake flows that replace manual, multi-page credentialing forms with intelligent interactions.
You'll define what agentic onboarding looks like at Headway - new interaction patterns, trust signals, and automation boundaries that don't yet exist in our design system.
Prototype with Claude Code/Cursor and MagicPatterns to build and iterate on flows and IAs.
Partner with product & Eng to decide when to move into production.
Conduct research and talk directly to providers to validate solutions, with the research team's support. Understand why providers get stuck, what builds their confidence, and where automation helps vs. hinders.
Contribute to the design system and culture, share your AI practice, prompts, and patterns with the design team.
We're building an AI-first design team at Headway.
Have 8+ years of product design experience, with significant time spent on onboarding, activation, or conversion-focused product work
Have shipped measurable conversion improvements - you think in funnels, know how to diagnose drop-off, and get excited when a design change moves a metric

Have experience designing agentic or AI-powered workflows - conversational flows, intelligent automation, or replacing manual processes with AI-driven experiences (not just chatbots)

The admin work - credentialing, claims, payment reconciliation - is a nightmare.
Over 75,000 providers across all 50 states run their practice on our software, serving over 1 million patients.
Join us, and help change mental healthcare for the better.
Start in planning mode, using tools like Claude.ai to clarify the problem space, understand data, and test initial assumptions.

The expected base pay range for this position is $212,000 - $265,000, based on a variety of factors including qualifications, experience, and geographic location.
In addition to base salary, this role may be eligible for an equity grant, depending on the position and level.
Compensation decisions are made holistically, ensuring fairness and alignment with market benchmarks while recognizing individual contributions and potential.
Equity compensation
Carrot Fertility annual reimbursement and membership

Equity compensation
Medical, Dental, and Vision coverage
Work-from-Home Stipend
Therapy Reimbursement
16-week parental leave for eligible employees
Carrot Fertility annual reimbursement and membership
13 paid holidays each year as well as a Holiday Break during the week between December 25th and December 31st
In addition to base salary, this role may be eligible for an equity grant, depending on the position and level.

This listing is sourced directly from Headway's careers page and normalized into a canonical job model.