Ajax Union B2B Marketing

Founding Marketer

New York City · Full-time

Sponsorship not specified$130k-$190kDetected 3 days ago

SpringRESTNLPSEOInfluencer MarketingSales

About the role

Ajax uses AI to automate timekeeping for law firms. Customers love us - 14 of them have angel-invested their own money, we win 97% of our pilots, and in 4 years of operation, we've never churned a logo.
Almost none of that growth came from marketing. There is no marketing team. Demos from our website have tripled since January without anyone working on it full-time. Referrals make up 40% of our new deals, without our running a referral program. One conference produced seven figures of pipeline this spring, and we planned it off a spreadsheet in a week.

Responsibilities

Manage the paid program. Give our agency and designer direction, make sure we're targeting the right people with the right messaging, hold them accountable to ROI targets.
Run our conference machine. Pick the events with high ROI, build the target lists, run booth ops and follow-up, and measure every dollar.
Build the referral engine. Hundreds of law firms love us and about half our revenue already starts with word of mouth. Turn that from something that just happens to us into something we control: rewards programs, systematic asks, partner enablement.
To make the final copy something a skeptical managing partner will take time out of his day to read, you'll bring taste, pick the topics, and enforce our voice.
Run our founder's LinkedIn like a channel. Write posts, curate testimonial clips, and a and get it seen by a growing network of exactly the right lawyers. If you decide the ROI is there, manage a LinkedIn ghostwriter instead.
Test new channels. Prospects already tell us they found Ajax by asking ChatGPT and seeing our posts on LinkedIn. Own our AEO, run small-dollar tests of paid ChatGPT ads, evaluate whether paid LinkedIn content is worth leaning into, and more.
Own the scorecard. Monthly channel review with real kill/scale decisions. You'll inherit clean attribution and a working framework - your job is to run it and act on it.
Manage the paid program.
Our best-converting, fastest-payback deals come from referrals, conferences, affiliate partners, and word of mouth - all of which we currently manage ad-hoc or not at all.
Your work will be to manage these channels and more (paid GPT? influencer marketing?), analyze what's working, and allocate spend and energy accordingly.

Requirements

Marketing fed a sales team, and you can tell me the meetings and dollars you moved - and how you measured them.
You can catch overreaching claims, tell when copy is AI-generated, and make lawyers feel like they're reading something written by a peer.

Nice to have

Ajax uses AI to automate timekeeping for law firms.
Almost none of that growth came from marketing.
There is no marketing team.
Demos from our website have tripled since January without anyone working on it full-time.
Referrals make up 40% of our new deals, without our running a referral program.
One conference produced seven figures of pipeline this spring, and we planned it off a spreadsheet in a week.
Mon-Fri in NYC HQ (we work best shoulder-to-shoulder), plus occasional travel - lawyers go to conferences, we do too.
Jennifer Arledge [https://23114530.fs1.hubspotusercontent-na1.net/hubfs/23114530/Recruiting/jennifer-arledge.png]

Compensation

$130k-$190k

Benefits

Medical, dental, vision, unlimited PTO, Wellhub, subway/bike fare for commutes, team dinner on Weds and free lunch Fridays, flexible hours

Company info

Lawyers are wonderful customers to create content for - they're literate and highly discerning.
Get us into the rooms lawyers are already in. Book our founders and customers onto podcasts, newsletters, and CLE panels, and make each placement measurable.

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