eHouse Studio
Senior Marketing Manager, Demand Gen
Remote (United States) · Senior
Sponsorship not specifiedDetected 12 days ago
SEOGoogle AdsHubSpotGoogle AnalyticsCRMCadenceShopifyLeadershipCommunicationCollaboration
About the role
- This role is responsible for running paid campaigns across multiple channels, owning the marketing tech stack, and building the reporting that ties marketing activity to pipeline and revenue.
- The Senior Marketing Manager will work closely with the Marketing Director, the content & social lead, and the events marketing manager.
- Own paid media strategy and execution across search, social, and display - planning, launching, and optimizing campaigns without relying on an outside media agency ● Build and maintain the marketing systems that keep the function running: HubSpot workflows, list hygiene, lead routing, campaign tracking, and CRM integrity ● Define what marketing tracks and why - build dashboards and reporting that connect marketing activity to pipeline and revenue, and distinguish vanity metrics from real signal ● Lead SEO and content production cadence, testing and iterating on demand gen tactics across channels ● Own the marketing technology stack (HubSpot, GA4, Google Ads) - knowing when to add tools and when to cut them ● Administer HubSpot at an admin level, not just as an end user ● Maintain UTM architecture and tagging standards across all campaigns and channels ● Build and deliver reporting that leadership actually uses to make decisions What You Bring Required: ● 5+ years in B2B or agency marketing with direct, hands-on ownership of paid demand gen and marketing operations ● Proven ownership of paid media strategy and execution across multiple channels (search, social, display) without dependence on a media agency ● HubSpot admin-level proficiency ● Strong working knowledge of GA4, Google Tag Manager, SEMRush, and UTM architecture ● Clear written communicator who thinks in data and moves without being asked ● Track record of building reporting and dashboards that leadership actually uses Preferred: ● Experience at a digital agency or within the Shopify ecosystem ● Familiarity with Asana or similar project tracking tools Key Competencies: ● Technical marketing acumen ● Paid media execution ● Data fluency and measurement rigor ● Marketing operations / systems thinking ● Ownership and autonomy ● Written communication
Responsibilities
- The Senior Marketing Manager, Demand Gen owns paid media strategy and execution end to end, alongside the marketing operations and measurement systems that support it.
Nice to have
- Experience at a digital agency or within the Shopify ecosystem ●
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