Copia Automation
VP of Marketing
New York City · Vp
Sponsorship not specified$250k-$275kDetected 25 days ago
Logistics
About the role
- Copia's growth is driven by a focused, account-based motion.
- We sell into a defined universe of the world's largest industrial enterprises - super-enterprise accounts ($8B+ in revenue) and enterprise accounts ($2-8B) - where a single logo can become an enterprise-wide transformation across hundreds of facilities.
- You've led a team to set up and scale repeatable demand and ABM engines from the ground up, not just optimized mature ones.
Responsibilities
- The core responsibility of this role is to build a repeatable, account-based marketing program that generates and accelerates pipeline in the target accounts that matter most to Copia.
- Longer-term, that means building the brand, category, and partnership presence that makes Copia the obvious choice in OT security and industrial code management - so that when these accounts are ready to move, we're already in the room.
- Work across marketing, sales, and partnerships using our dynamically ranked target-account list & intent signal infrastructure, and build the multi-threaded plays that land and expand super-enterprise ($8B+) and enterprise ($2-8B) accounts.
- Demand Generation. Build a targeted, always-on demand engine tuned for a small, high-value account universe rather than broad lead volume. Every program is judged on pipeline contribution, not clicks or MQLs.
- Field & Events Marketing. Design tailored events and executive experiences that bring ICP buyers - CISOs, controls engineers, OT security and operations leaders - into the room, and convert those moments into qualified pipeline.
- Build the content, messaging, and plays that serve enterprise buying committees, and run acceleration programs for stuck deals.
- Partnership Marketing. Build co-marketing motions with channel, ecosystem, and strategic partners to source and expand pipeline through the relationships our buyers already trust.
- Collaborate with our BizOps team to stand up the stack and reporting that ties every program to sourced and influenced pipeline.
- We are committed to building a team that represents a variety of backgrounds, perspectives, and skills.
Skills
- About Copia Copia is the world's leading provider of operational technology (OT) backup & industrial code management software.
- Copia exists because this industrial code is simultaneously the most critical and least protected asset in industrial environments globally.
- There is no backup, no version history, and little recovery infrastructure.
- These are not small pilots.
- This is the highest priority, and the clearest measure of success in your first year.
- Account-Based Marketing.
- Demand Generation.
- Every program is judged on pipeline contribution, not clicks or MQLs.
- Field & Events Marketing.
- Sales Partnership & Pipeline Acceleration.
- Work directly with SDRs and AEs to break into named accounts and move deals through the funnel.
- Partnership Marketing.
Compensation
- $250k-$275k
Benefits
- At Copia, we don't just accept differences - we celebrate them, we support them, and we thrive on them for the benefit of our employees, our customers, and our community.
Company info
- The more inclusive we are, the better our work will be.
Equal opportunity
- equal opportunity workplace.
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This listing is sourced directly from Copia Automation's careers page and normalized into a canonical job model.