Sonderaustralia
Product Marketing Lead
Waterloo, Sydney
Sponsorship not specifiedDetected 70 days ago
WritingLeadershipCollaboration
About the role
- Translate customer insights and market trends into actionable strategies.
- Measure and optimise GTM performance, using data to refine strategy and impact.
Responsibilities
- You'll lead end-to-end go-to-market (GTM) strategy and execution for new and existing products and solutions - defining how Sonder is positioned, communicated, and brought to market.
- Develop and own product positioning, messaging, and value propositions across solution pillars.
- Lead GTM planning and execution for product and solution launches.
- Partner with Product and Commercial teams to align product releases with business goals.
- Collaborate with Creative and Growth teams to develop launch assets and campaigns.
- Support thought leadership initiatives and case studies that strengthen Sonder's market presence.
- You'll succeed in this role if you love translating complexity into clarity, building narratives that inspire, and driving alignment across diverse teams.
- In critical situations, we go beyond digital support, offering on-the-ground assistance to manage time-sensitive incidents.
- By harnessing real-time insights, we enable organisations to take proactive steps toward a healthier, safer future, which leads directly to tangible bottom-line business outcomes.
Requirements
- 5+ years' experience in product marketing, solution marketing, or go-to-market strategy roles.
- Proven track record launching and scaling SaaS products or digital solutions.
- Ability to turn product features into compelling, customer-centric value propositions.
- Experience partnering cross-functionally with Product, Sales, and Growth teams.
- Strong communicator with exceptional storytelling and copywriting skills.
- Analytical mindset with a data-driven approach to market insights and performance.
- Comfortable navigating ambiguity and balancing strategy with execution.
- Passion for meaningful work that improves people's safety, wellbeing, and performance.
- Hybrid and flexible working environment. Enjoy the perfect balance of in-office collaboration and 2 days work from home flexibility, empowering you to optimise your productivity and work-life balance.
- Our employees and their families get free access to the Sonder app with 24/7 support.
- Paid parental leave with an attractive return to work policy, 12 weeks for Primary Carers and 4 weeks for Secondary Carers, plus our Primary Carers return to work at 80% for the first 3 months at full pay.
- 2 days of study leave to invest in your professional growth.
- Employee Share Option Plan (ESOP) - share in Sonder's success.
- Salary Packaging and novated leasing.
Nice to have
- 200+ team members, plus an extensive network of on-the-ground responders
Compensation
- Salary Packaging and novated leasing.
Benefits
- That's why we're redefining workplace health, safety, and wellbeing through a seamless blend of technology and human expertise.
- Sonder's mobile platform provides 24/7, real-time support from a dedicated team of safety, medical, and mental health professionals - ensuring that our members receive immediate care when they need it most.
Company info
- We're looking for a strategic, hands-on product marketer.
- At Sonder, we believe that every person deserves to feel safe, supported, and empowered to be at their best - wherever they are.
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This listing is sourced directly from Sonderaustralia's careers page and normalized into a canonical job model.