Ramp

Ramp

Senior Product Marketing Manager - New Products

New York, NY (HQ) · Senior · Full-time

Sponsorship not specifiedDetected 30 days ago
Product StrategyAccountingResearchCommunicationAccounts Payable

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odds of building a lasting career here

40Risky
Cap-exempt (no lottery)0
Sponsors this role90
Entry-level history0
PERM / green-card track0
Lottery odds40
Fits your clock70

Thin sponsorship signal and lottery-bound. A low-probability bet with your clock running. Prioritize cap-exempt roles and proven entry-level sponsors first.

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About the role

  • This is not a launch-calendar or asset-production role.
  • These products begin before the market playbook is obvious:
  • customer problem, ICP, positioning, product readiness, launch, pipeline, activation, adoption, retention, proof, and the next product or GTM intervention.

Responsibilities

  • Own the product narrative. Build the canonical positioning, messaging, claims, proof, and competitive story. Translate technical and operational complexity into a clear customer value proposition without flattening how the product works.
  • Design the zero-to-one GTM. Determine how the product should enter the market, including audience, channel, pricing and packaging inputs, sales motion, self-serve motion, launch sequence, and adoption plan.
  • Lead launches end to end. Coordinate Product, Engineering, Sales, Growth, Creative, Communications, Support, and other partners around one launch strategy, readiness bar, and set of measurable outcomes.
  • Build commercialization, not just awareness. Create the programs, enablement, proof, and feedback loops that turn interest into qualified pipeline, activation, retained usage, expansion, and revenue.
  • Own the business scorecard. Define leading and lagging indicators, build a clear operating read, diagnose what is moving or stuck, and recommend the next intervention.
  • Build proof and competitive intelligence. Develop customer evidence, use cases, benchmarks, and a current view of the market that improve both product decisions and GTM execution.
  • Create the new-products playbook. Build a repeatable method for taking an emerging product from customer signal to product-market clarity, launch, commercialization, and scaled growth.

Requirements

  • 6+ years of experience in B2B software product marketing, product management, growth, strategy, or another product-led GTM function, including significant ownership of a product or business outcome.
  • Demonstrated zero-to-one experience with a new product, category, platform, or business line-from early customer discovery through launch and adoption.
  • You can run discovery, identify the real workflow and buying problem, and separate a loud request from a durable market signal.
  • You can learn a complex product, work credibly with Product and Engineering, and explain how it works to different audiences.
  • You can define and interpret activation, adoption, retention, pipeline, conversion, revenue, and product-usage metrics and turn the findings into a decision.
  • These products begin before the market playbook is obvious: the customer problem is still being sharpened, the product is evolving quickly, and the path from early signal to durable growth must be built.
  • the customer problem is still being sharpened, the product is evolving quickly, and the path from early signal to durable growth must be built.

Nice to have

  • Experience in fintech, payments, accounts receivable, accounting, developer tools, data infrastructure, AI, or another technical and workflow-heavy category.
  • Experience taking a product from incubation through product-market fit and scaled commercialization.
  • Experience with both product-led and sales-led growth motions.
  • Experience contributing to pricing and packaging decisions.
  • Experience as an early or founding PMM, product manager, founder, or operator in a fast-moving product area.
  • Budget for intra-office travel
  • 401(k), including employer match on contributions made while employed by Ramp
  • Virtual GP and at-home care via eMed x Livi

Compensation

  • Fertility HRA (up to $10,000 per year)

Benefits

  • Centralized home-office equipment ordering
  • Health and wellness stipend
  • Weekly coffee stipend
  • 100% medical, dental & vision insurance coverage for you, with partial coverage for dependents
  • One Medical annual membership
  • Relocation expense coverage to NYC or SF (if needed)
  • Group medical, dental, and vision coverage through Sun Life
  • Life, AD&D, and disability coverage
  • Fertility drug coverage (up to $4,000 lifetime)
  • Group Retirement Plan with employer match (RRSP + DPSP)
  • Parental leave: up to 16 weeks (birthing + bonding) or 8 weeks (bonding only) at 100% pay, with additional time available at reduced pay
  • Employee Assistance Program and virtual care through Lumino Health

Company info

  • You can produce a sharp product narrative, an executive recommendation, a launch plan, and a sales story that survives contact with customers. - Strong data literacy.
  • We are hiring a Product Marketing Manager, New Products to lead that work.
  • Find product-market clarity. Define the ICP, buyer, user, jobs to be done, workflow, alternatives, and reasons customers will switch or expand.
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This listing is sourced directly from Ramp's careers page and normalized into a canonical job model.