Smartsheet

Principal Product Marketing Manager — Vertical Industries

Bellevue, WA, USA · Principal · Full-time

Work authorization required$205k-$261kDetected 25 days ago

Product ManagementProduct StrategyCustomer SuccessEpicLeadershipMentoring

About the role

Lead the team's execution of the Smartsheet Value Strategy process for priority verticals.
Build vertical Value Impact Models and define the problem Smartsheet owns within each industry.
Develop cross-functional Adoption Plans and validate position hypotheses through direct buyer sessions.
Own ICP definition and target account prioritization for each priority vertical.
Maintain a current CAPDB to provide Sales, SDRs, and ABM teams with precise industry-specific targeting inputs.
Ensure the pod maintains a living, industry-grounded intelligence base for each vertical, including win/loss analysis tied to target segments, buyers, competitors, and solutions.
Develop and maintain industry-specific buyer journey maps and TAM/SAM sizing by vertical.
Execute ecosystem mapping of vertical events, associations, analyst communities, specialist partners, and adjacent vendors.
Drive marketing adoption for each vertical value strategy.
Develop use case messaging guides and battle cards with discovery questions and talking points.

10 + years of experience in product marketing, industry marketing, or GTM strategy in B2B SaaS, with at least 2 years managing or mentoring other marketers.
Strong instinct for competitive differentiation - able to identify where Smartsheet has a genuine right to win and sharpen positioning around that claim.
Bachelor's degree required
MBA or advanced degree preferred.
Legally eligible to work in the U.S. on an ongoing basis

Provide critical vertical segment inputs to the Annual Operating Plan (AOP).
US employees receive 12 paid holidays per year
Smartsheet provides a competitive base salary range for roles that may be hired in different geographic areas we are licensed to operate our business from.
US Base Salary Pay Range
$205,000 - $261,250 USD

Employer subsidized medical/vision and dental coverage for full-time employees
Monthly stipend to support your work and productivity
Flexible Time Away Program, plus Sick Time Off
US employees are automatically covered under Smartsheet-sponsored life insurance, short-term, and long-term disability plans
Up to 24 weeks of Parental Leave
Company Funded Perks, including a counseling membership, local retail discounts, and your own personal Smartsheet account
Actual compensation is determined by several factors including, but not limited to, level of professional, educational experience, skills, and specific candidate location.

Manage IC output to ensure each priority vertical has a complete, Highspot-ready sales play package, including industry pitch decks and Customer Outcome Journey (COJ) POVs.
We welcome diverse perspectives and nontraditional paths-because we know that impact comes from individuals who care deeply and challenge thoughtfully.

Employer:
Smartsheet is an Equal Opportunity (EEO) employer committed to fostering an inclusive environment with the best employees. It is our policy to provide equal employment opportunities to all qualified applicants in accordance with applicable laws in the US, UK, Australia, Germany, Costa Rica, Japan, Bulgaria, and India. All qualified applicants will receive consideration without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, protected veteran or disabled status, or genetic information.
If there are preparations we can make to help ensure you have a comfortable and positive interview experience, please let us know.
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This listing is sourced directly from Smartsheet's careers page and normalized into a canonical job model.