World Labs

Brand Manager

Warwick, New York · Exec

Sponsorship not specifiedDetected 44 days ago

Supply ChainOnboardingCommunication

About the role

We are hiring a General Manager to take full ownership of the brand, lead the transition, and build Sörbo into a meaningful growth engine within the World Enterprise portfolio.
You will own the brand end-to-end, from operations to sales to product development.
You will report directly to the CEO and have the autonomy to make decisions, set strategy, and run Sörbo as if it were your own.
What You Will Own
Lead the relocation.
Manage inventory transfers, vendor transitions, operational setup, and timelines.
Build the distributor channel.
Drive adoption of our distributor portal across the existing base, with a structured onboarding program that tracks who is active, who is stalled, and why.
Own the customer relationship.
Flag inventory or lead time issues before they reach a customer.

A track record running a brand, a business unit, or a meaningful product line, ideally in B2B distribution.
You can read a P&L, set a price, and know when to push volume versus margin.
New product development experience, from concept through launch.
Comfort with KPIs, dashboards, and reporting cadences.

Work directly with the CEO to set annual revenue targets by distributor, region, and product category, and execute against them.

Then go win new partners through trade shows, outreach, referrals, and regional coverage mapping.

We recently acquired Sörbo, and we are moving the operation from California to our York facility.
Get us across the finish line by year's end with the team, the customers, and the catalog intact.

This listing is sourced directly from World Labs's careers page and normalized into a canonical job model.