World Labs
Brand Manager
Warwick, New York · Exec
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About the role
- Move Sörbo from California to our York facility.
- This is a sales function with a pipeline, targets, and weekly reporting.
- Be the face of Sörbo to the B2B channel.
Responsibilities
- You will own the brand end-to-end, from operations to sales to product development.
- You will report directly to the CEO and have the autonomy to make decisions, set strategy, and run Sörbo as if it were your own.
- What You Will Own
- Lead the relocation.
- Manage inventory transfers, vendor transitions, operational setup, and timelines.
- Build the distributor channel.
- Drive adoption of our distributor portal across the existing base, with a structured onboarding program that tracks who is active, who is stalled, and why.
- Own the customer relationship.
- Flag inventory or lead time issues before they reach a customer.
- Drive new product development.
Requirements
- A track record running a brand, a business unit, or a meaningful product line, ideally in B2B distribution.
- You can read a P&L, set a price, and know when to push volume versus margin.
- New product development experience, from concept through launch.
- Comfort with KPIs, dashboards, and reporting cadences.
Compensation
- Work directly with the CEO to set annual revenue targets by distributor, region, and product category, and execute against them.
Benefits
- Then go win new partners through trade shows, outreach, referrals, and regional coverage mapping.
Company info
- We recently acquired Sörbo, and we are moving the operation from California to our York facility.
- Get us across the finish line by year's end with the team, the customers, and the catalog intact.
- What we are looking for A track record running a brand, a business unit, or a meaningful product line, ideally in B2B distribution.
- World Enterprise is the parent company behind three brands in the professional window cleaning industry: Window Cleaning Resource (WCR), XERO, and Sörbo.
- We are hiring a General Manager to take full ownership of the brand, lead the transition, and build Sörbo into a meaningful growth engine within the World Enterprise portfolio.
This listing is sourced directly from World Labs's careers page and normalized into a canonical job model.