OneApp
Marketing Analytics Lead
United States (Remote)
Sponsorship not specified$200k-$230kDetected 7 days ago
SQLMachine LearningStatisticsA/B TestingSEMMarketing AnalyticsCRMLeadershipCollaboration
About the role
- Run our marketing test-and-learn agenda translating results into clear insights and recommendations to grow the business.
Responsibilities
- We're backed by Walmart, the world's largest retailer, and Ribbit Capital, one of fintech's most respected investors, giving us rare scale, distribution, and the opportunity to build something truly category-defining.
- Own full-funnel marketing analytics from paid media through lifecycle journeys partnering directly with Analytics/ML, Growth and Product Marketing leadership.
- Initial Interview with Talent Partner
- Lead and scale a small, AI-augmented analytics team using AI tools to automate reporting, accelerate ad-hoc analysis, and free the team for higher-value experimentation and strategy work.
- Manage data/martech vendor relationships and evaluate new tools and data sources to continue to level up our product
- Experiment design and interpretation (A/B testing).
Requirements
- 10+ years in marketing analytics, growth analytics, or performance marketing.
- 4+ years of people leadership experience
- experience with large datasets and modern data warehouses.
- Track record improving CAC, LTV, and channel efficiency.
- Bachelor's degree in a quantitative or business field (Finance, Economics, Statistics, Analytics, or similar).
- Strong SQL; experience with large datasets and modern data warehouses.
Nice to have
- Fintech, lending, or regulated-industry experience.
- CRM/lifecycle marketing analytics (email, in-app, push).
- Martech/CDP platforms and vendor evaluation.
Compensation
- The estimated annual base salary for this position ranges from $200,000 to $230,000.
- Pay is generally based upon the level, complexity, responsibility, and job duties / requirements of the specific position.
- If you are selected for an interview, please feel welcome to speak to a Talent Partner about our compensation philosophy and other available benefits.
Benefits
- Partner with the Machine Learning (ML) team to evolve our MTA, MMM and incrementality frameworks to measure performance and brand impact.
Company info
- We're an all-in-one financial services platform that brings together banking, high-yield savings, credit cards, point-of-sale lending, investing, and crypto in one place.
- We also partner with employers, HCM providers, gig platforms, and others to deliver embedded financial services to millions of employees and frontline workers.
- Our customers don't have time to wait… and neither do we.
Equal opportunity
- To build technology and products that are used and loved by people and solve real-world problems, we need to build a team with many different perspectives and experiences.
- We are an equal opportunity employer.
- We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
- We encourage candidates from all backgrounds to apply.
This listing is sourced directly from OneApp's careers page and normalized into a canonical job model.