Speer Technologies INC

Marketing Manager

Toronto, Canada · Full-time

Sponsorship not specified$70k-$120kDetected 17 days ago

AccessibilityProject ManagementEmail MarketingWritingCRMGrowth MarketingPerformance MarketingSalesLead GenerationOutbound SalesIntellectual PropertyResearchLeadershipCommunicationCollaboration

About the role

Speer Technologies is a dynamic technology company with offices in Toronto, Vancouver, and New York.
What makes Speer different is our approach to invention.
Position Overview Speer Technologies is seeking a strategic, analytical, and hands-on Marketing Manager to help define and scale our marketing function.

Responsibilities

Positioning & Messaging: Develop and refine Speer's market positioning, core messaging, value proposition, and campaign narratives across priority industries and customer segments.
Build campaigns that generate qualified inbound interest and move prospects through the funnel.
Content Creation: Create and support marketing content across formats, including social posts, blogs, case studies, landing pages, email campaigns, event materials, sales enablement assets, and thought leadership content that supports inbound lead generation.
Lead Generation & Funnel Optimization: Build and optimize funnels from channel to landing page, lead magnet, sales handoff, proposal, and close.
Social Media & Inbound Growth: Develop and manage social media campaigns that strengthen Speer's market presence, communicate our expertise, promote events and thought leadership, and generate qualified inbound leads.
Creative Direction: Develop campaign concepts, messaging variations, creative briefs, content themes, landing page copy, lead magnets, and sales enablement materials.
Track performance from click to lead, lead to meeting, meeting to proposal, and proposal to close.
Sales Enablement: Collaborate with leadership and sales teams to improve lead quality, strengthen pitch materials, develop case studies, and support conversion across the buyer journey.
Proven experience developing and executing full-funnel marketing campaigns.
Experience generating qualified B2B inbound leads through social media campaigns, paid media, content, email, webinars, events, landing pages, or outbound campaigns.

Requirements

4+ years of experience in B2B marketing, growth marketing, demand generation, performance marketing, or a related role.
Strong understanding of positioning, messaging, ICP development, persona creation, and funnel optimization.
Strong understanding of how to use social media, content, and campaign strategy to build awareness, drive engagement, and convert interest into qualified sales opportunities.
Qualifications 4+ years of experience in B2B marketing, growth marketing, demand generation, performance marketing, or a related role.

Skills

Establish testing frameworks across messaging, creative, audiences, offers, and channels.
Join us in shaping the future of technology, invention, and scalable growth.
Apply today.
Speer Technologies does not use artificial intelligence to screen, assess, or select candidates during the recruitment process.
AI tools may be used during interviews for note-taking purposes only.
All hiring decisions are made by people.
Speer Technologies is an equal opportunity employer and is committed to providing an inclusive and barrier-free recruitment process.
Information received relating to accommodation measures will be addressed confidentially.

Compensation

$70k-$120k

Benefits

Experience with healthcare, real estate, hardware, enterprise, nonprofit, government, or scale-up audiences.

Company info

Help shape Speer's marketing function at a pivotal stage of company growth.
Be part of a company focused on building differentiated technology, scalable platforms, and meaningful client outcomes.

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