Reputation

Reputation

Sr. Marketing Operations Manager

Remote (US) · Senior

Sponsorship not specifiedDetected 30 days ago
SpringProject ManagementHubSpotSalesforceGoogle AnalyticsCRMSalesOutbound SalesProcess ImprovementProcurementWebflowLeadershipCommunicationCollaborationProblem SolvingMentoringOrganizational Skills

About the role

  • As a key member of the Marketing Operations team, you will enable the global Marketing and Sales organizations through scalable processes, trusted data, efficient technology, and operational excellence.
  • The Senior Marketing Operations Manager plays a critical role in enabling the marketing organization through scalable systems, processes, data, and automation.
  • The ideal candidate combines strong technical expertise with analytical thinking and a continuous improvement mindset.

Responsibilities

  • Success in this position requires a willingness to work directly within systems, develop solutions, troubleshoot issues, and drive execution while balancing strategic initiatives and long-term operational improvements.
  • Define "metrics that matter" and develop dashboards and reporting frameworks that provide actionable insights to Marketing leadership and key stakeholders.
  • Drive strong sales and marketing alignment through initiatives and processes that support lead management and governance, improved lead quality, enhanced data quality, and operational efficiency.
  • Partner with Sales Operations and IT to identify, design, and implement solutions that improve operational efficiency, data quality, scalability, and business performance.
  • Partner with Marketing leadership to provide ongoing analysis and insights related to marketing investments, pipeline impact, attribution, funnel performance, and goal attainment.
  • Establish scalable processes that ensure data integrity, support audience targeting, improve buying group visibility, and enable accurate reporting and decision-making.
  • Partner across teams to evaluate, implement, and operationalize capabilities that improve efficiency, scalability, lead management, reporting, and overall marketing effectiveness.
  • Create and maintain documentation, governance standards, workflows, and operational procedures that support consistent execution and long-term scalability.
  • Manage vendor relationships, contracts, licensing, and renewals while partnering with Legal, Security, Procurement, and IT teams to ensure compliance with organizational requirements.

Nice to have

  • Google Analytics
  • Experience with intent data, account intelligence, signal-based targeting, and modern data enrichment platforms.
  • AI-powered marketing workflows, automation, and operational process optimization
  • Experience supporting account-based marketing programs, buying group initiatives, signal-based marketing, data enrichment strategies, and AI-driven operational workflows.
  • Email deliverability and outbound infrastructure platforms such as SendGrid, Instantly, or similar solutions

Skills

  • Bachelor's degree in Business, Marketing, related field, or equivalent experience
  • 7+ years of professional experience in marketing operations in a B2B SaaS environment
  • Advanced HubSpot administration experience
  • Experience managing marketing automation platforms and supporting complex marketing technology ecosystems
  • Strong background in data governance, database management, and enrichment strategies
  • Experience building workflows, automation, and scalable operational processes
  • Strong analytical and reporting skills with the ability to translate data into business insights
  • Experience supporting account-based marketing and buying group initiatives
  • Strong project management, documentation, and organizational skills
  • Excellent communication and cross-functional collaboration skills

Compensation

  • This market leadership is reinforced by significant funding from top-tier firms like Bessemer Venture Partner, Kleiner Perkins, and Marlin Equity Partners, driving substantial annual recurring revenue from Global Fortune 1000 companies, maj

Benefits

  • Execute marketing database strategy by identifying opportunities to improve data quality, enrichment, segmentation, contact acquisition, compliance, and overall database health.
  • Flexible PTO for salary paid employees
  • Hourly employees accrue PTO based on tenure & receive 5 sick days annually.
  • PTO accrues on a per paycheck basis.
  • Multiple medical and dental plan options, plus 100% company paid vision coverage
  • Paid Parental Leave for all eligible employees as of day 1 of employment
  • Employer paid short and long term disability and life insurance
  • Support for fertility, family planning, maternity, parenting, and hormonal health
  • Virtual mental health support
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