German American
SVP Director of Marketing
Jasper, IN · Director
Sponsorship not specifiedDetected 15 days ago
Incident ResponseGraphic DesignBrand StrategyCRMM&ARecruitingOnboardingLeadershipCommunicationCollaboration
About the role
- The SVP Director of Marketing provides strategic leadership and direction for all advertising, marketing, external communications, and brand management efforts across German American.
- This position oversees the company's marketing and advertising strategy, brand integrity, customer experience initiatives, and external communications across multiple states and business lines.
- The role plays a key part in supporting growth strategies, including through mergers and acquisitions, by ensuring consistent brand representation, strategy aligned to revenue, growth and customer experience goals.
Responsibilities
- Develop and execute a comprehensive marketing and advertising strategy that aligns with company goals, growth initiatives, and brand priorities.
- Lead proactive and reactive communications to protect and strengthen the company's reputation during organizational change, growth, and events.
- Lead the development of blogs, vlogs, and social media messaging that reflect our brand voice.
- Manage press releases and external communications.
- Develop and manage an employee brand program that promotes authentic social media engagement and strengthens our employer brand.
Requirements
- 10+ years of progressive marketing leadership experience, preferably within financial services or a highly regulated industry.
- Proven success leading multi-channel marketing strategies across diverse markets.
- Experience managing brand transitions and communications through mergers or acquisitions.
- Experience managing agency partnerships and vendor relationships.
- Ability to travel as needed across our footprint.
Nice to have
- advanced degree preferred.
- Bachelor's degree in Marketing, Communications, or related field required
Compensation
- Manage the annual marketing budget and resources to ensure strong ROI and efficient use of funds.
Benefits
- Medical, dental, vision, STD, LTD, Life insurance, etc.
- 25 days paid time off, 11 paid holidays and bereavement leave
- Education Assistance Program
- Paid Parental Bonding Leave
- Wellness benefits
- Life event coverage
- Financial benefits including 401(k) match, stock purchase plan and more
Company info
- German American Bancorp and its family of financial services companies employ talented, compassionate people throughout the organization, truly making German American special.
- Delivering genuine, customized, personal service with a focus on truly serving customers and communities well, our employees bring the Shield of Excellence commitment to life with each and every interaction.
- German American Bank is an Equal Opportunity Employer.
- German American is committed to the full inclusion of all qualified individuals.
- German American employees are required to adhere to laws and regulations applicable to banks and to German American policies and procedures.
- Applicants should expect to complete necessary pre-employment screening pursuant to these laws, regulations, and policies.
- All qualified applicants will receive consideration for employment without regard to race, color, religion, sex (pregnancy, sexual orientation, or gender identity), age (40 or older), national origin, genetic information, veteran status, disability, or any other basis protected by law.
- As part of this commitment, if you require reasonable accommodation in completing the application process, interviewing, or completing any pre-employment testing, please direct your inquiries to our Talent Acquisition team at 812-482-0717 or careers@germanamerican.com.
- Promote community-bank storytelling that highlights our people, customers, and impact.
Visa & Work Authorization
- Monitor and track community event participation and sponsorship branding.
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This listing is sourced directly from German American's careers page and normalized into a canonical job model.