Airtable

Product Manager, Funnel & Activation

San Francisco, CA · Contract

Sponsorship not specified$230k-$260kDetected 36 days ago

A/B TestingProduct Management

About the role

This is both its greatest strength and its biggest onboarding challenge: there isn't one way to use it, so there isn't one way to teach it.
Our onboarding is one of the highest-leverage surfaces in the company, and it's ready for a fundamental rethink.
We're not looking for someone to run incremental optimizations.

Own the full funnel from signup through sustained engagement, with a mandate to reimagine it rather than optimize it
Dramatically improve how users find success with Airtable: deeply understand who they are and what they're trying to do, and design experiences that meet them there
Lead AI-powered personalization across setup, in-product guidance, and re-engagement
Partner with teams across the org to ship cohesive, adaptive experiences
Full-lifecycle thinker: you care about the user across their entire journey, not just the first session. You understand which levers drive sustained engagement vs. trial conversion, and you design for both
Rigorous about measurement: you define what success looks like, design experiments that give you real signal, and know when A/B testing is the wrong tool
Instead of a generic tour or template gallery, every user gets an onboarding path that understands their role, use case, and intent, and builds them toward their first real workflow.
We embrace diversity and strive to create a workplace where everyone has an

4-8 years of product management experience, with meaningful time owning activation, onboarding, or retention
You know what needs to be right from the start and what's good enough to learn from
Strong communicator: you can align teams across the org around a shared roadmap, and make a compelling case for bold bets

awarded to successful candidates will vary based on their work location, relevant skills, and experience.
Our total compensation package also includes the opportunity to receive benefits, restricted stock units, and may include incentive compensation.
For work locations in the San Francisco Bay Area,
For applicants that live in or have a link to Australia, please see this Privacy Collection Statement for details regarding Airtable's collection and use of personal data relating to the application and recruitment process.
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All official Airtable communication will come from an @airtable.com email address.

We want someone who can hold the ambitious vision and ship it in credible increments.
you can hold a big vision and break it into credible, testable increments.
Build a rigorous experimentation practice and drive fast learning cycles across the team
To learn more about our comprehensive benefit offerings, please check out Life at Airtable.

you start from what's hard for our customers.
Your solutions connect clearly to real problems you've articulated
Customer obsessed: you start from what's hard for our customers. Your solutions connect clearly to real problems you've articulated

Airtable is an equal opportunity employer.
We embrace diversity and strive to create a workplace where everyone has an equal opportunity to thrive.
Learn more about your EEO rights as an applicant.
equal opportunity employer.

This listing is sourced directly from Airtable's careers page and normalized into a canonical job model.