Lunajoy

Lunajoy

Marketing Lead

Miami, USA

Sponsorship not specifiedDetected 667 days ago
A/B TestingComplianceGoogle AdsMeta AdsGoogle AnalyticsGrowth MarketingPerformance MarketingPerformance ManagementOnboardingHIPAALeadershipCollaboration

About the role

  • Our dedicated team of professionals works in a collaborative, flexible, and remote environment, ensuring comprehensive care for our clients.
  • This role is ideal for a marketer who combines strategic thinking, strong execution, and a builder's mindset, and who is motivated by purpose-driven work with real-world impact.
  • Additionally, you will demonstrate compassion and contribute to a positive work environment by giving and getting joy in your daily interactions.

Responsibilities

  • Paid Media Ownership & Scale: Own the full lifecycle of paid acquisition across Google Ads (Search, Display, Video) and Meta Ads (Facebook & Instagram), with a focus on scaling spend efficiently while maintaining strong performance metrics.
  • Growth & Experimentation: Design and run structured experiments across creatives, audiences, funnels, and messaging to unlock scalable growth opportunities.
  • Performance Management: Track, analyze, and optimize against KPIs including CAC, CTR, CVR, ROAS, and lead quality, translating insights into clear actions.
  • Budget & ROI Management: Strategically manage and allocate budgets to maximize ROI while supporting long-term growth objectives.
  • Audience & Funnel Strategy: Build and refine audience segmentation and funnel strategies using data-driven insights and lifecycle thinking.
  • Cross-Functional Collaboration: Partner closely with operations, clinical, and leadership teams to ensure marketing initiatives align with brand values, compliance requirements, and business objectives.
  • Scalable Systems & Processes: Help establish scalable marketing processes, reporting frameworks, and best practices to support LunaJoy's continued growth.
  • Own the full lifecycle of paid acquisition across Google Ads (Search, Display, Video) and Meta Ads (Facebook & Instagram), with a focus on scaling spend efficiently while maintaining strong performance metrics.
  • Design and run structured experiments across creatives, audiences, funnels, and messaging to unlock scalable growth opportunities.
  • Strategically manage and allocate budgets to maximize ROI while supporting long-term growth objectives.

Requirements

  • The Hiring Manager will assess your fit within the team and your ability to contribute to Luna Joy's mission.

Compensation

  • We recognize the value of your work with fair pay, bonuses, and advancement opportunities as we continue to expand our reach and impact in the mental health space.
  • $1,500 - $2,000 per month, based on the individual's location, experience, qualifications, and applicable federal and state minimum wage requirements.
  • Interview Process HR Screen: The first phase involves an initial screening with HR.
  • During this stage, we will discuss your experience, skills, and alignment with Luna Joy's values and culture.
  • This step ensures that you meet the basic qualifications and provides an opportunity for you to learn more about the company and the role.
  • Second Phase with Hiring Manager: Candidates who pass the HR screen will move on to an interview with the Hiring Manager.

Benefits

  • Head of Operations / COO About Luna Joy Luna Joy is a leading provider of mental health services, specializing in supporting women through their mental wellness journey.
  • We offer holistic therapy and medication management to help women overcome challenges like postpartum mental health issues.
  • Experience in healthcare, mental health, or wellness marketing Familiarity with HIPAA-conscious or regulated marketing environments Experience building or scaling marketing programs from early or mid-stage growth.
  • We will present a formal offer that includes compensation, benefits, and any additional details about the role.
  • You will be guided through setting up tools, learning about Luna Joy's systems and workflows, and engaging in any role-specific training.
  • We believe that diversity of backgrounds, experiences, and perspectives strengthens our ability to support women's mental health.

Company info

  • Our remote-first environment is designed to support autonomy, help you create a work setup that fits your lifestyle, and enable you to make a meaningful impact.
  • Join a community of diverse talent who share your passion for making a difference.
  • We foster a culture of collaboration, growth, and mutual support to help you thrive in your role.
  • Inclusion Statement At Luna Joy, we are committed to fostering a diverse, inclusive, and equitable workplace where all team members feel valued and respected.
Apply directly at Lunajoy →Create a free account for alerts like thisView Lunajoy immigration profile

This listing is sourced directly from Lunajoy's careers page and normalized into a canonical job model.