Decagon

Head of Industry Marketing

San Francisco · Full-time

Sponsorship not specifiedDetected 36 days ago

Sales

About the role

Customer and market intelligence: Stay close to customers, prospects, analysts, and the competitive landscape in each vertical.
Surface insights that sharpen positioning and inform product direction.
Messaging and positioning: Craft the core narrative for how Decagon wins in each industry.

Define and own the go-to-market strategy for Decagon's priority industries.
Develop ICP definitions, buyer personas, key use cases, and competitive positioning for each vertical.
Develop differentiated value propositions grounded in real buyer pain, vertical-specific proof points, and Decagon's technical moat.
Own the messaging hierarchy from category level down to persona level.
Partner with Growth to plan how vertical programs come to market, from ABM campaigns and field events to customer stories and analyst moments.
Vertical GTM strategy: Define and own the go-to-market strategy for Decagon's priority industries. Develop ICP definitions, buyer personas, key use cases, and competitive positioning for each vertical.
Launch and campaign strategy: Partner with Growth to plan how vertical programs come to market, from ABM campaigns and field events to customer stories and analyst moments.
You're a strong messaging strategist who knows how to develop a point of view, translate it into crisp narratives, and pressure-test it with buyers and sellers.
Decagon is the leading conversational AI platform empowering every brand to deliver concierge customer experiences.
We're building a future where customer experiences are being redefined from support tickets and hold music to faster resolutions, richer conversations, and deeper relationships.

10+ years of experience in product marketing or industry/solutions marketing, ideally at a B2B SaaS company.
You've owned a vertical or segment GTM strategy, not just executed campaigns within someone else's framework.
You've worked closely with enterprise sales teams and understand what it takes to influence a complex, multi-stakeholder deal.
You think in positioning before you think in deliverables.
You ask "why does this matter to the buyer?" before "what should this say?"
You're comfortable with ambiguity and can define the structure others will execute against.
Experience marketing to complex, regulated industries.
A track record launching new vertical motions from scratch, not just inheriting a playbook.

These benefits are described in more detail in Decagon's policies, may vary by location, and can change at any time according to applicable compensation and benefits plans.

We proudly offer the following benefits for our full-time employees:
Take what you need vacation policy (subject to local requirements
UK employees receive 25 days of statutory leave)
Medical, Dental, and Vision benefits for you and your family
Life Insurance and Disability Benefits
Retirement Plan (e.g., 401K, pension)
Parental Leave
Fertility and family building benefits through Carrot
We're proud to be backed by world-class investors who share that vision, including a16z, Accel, Bain Capital Ventures, Coatue, and Index Ventures, along with many others.
These benefits are described in more detail in Decagon's policies, may vary by location, and can change at any time according to applicable compensation and benefits plans.

Stay close to customers, prospects, analysts, and the competitive landscape in each vertical.
Customer and market intelligence: Stay close to customers, prospects, analysts, and the competitive landscape in each vertical. Surface insights that sharpen positioning and inform product direction.
Decagon is looking for a Head of Industry Marketing to own our go-to-market strategy across our core verticals.
Our values - Just Get It Done, Invent What Customers Want, Winner's Mindset, and The Polymath Principle - shape how we work and grow as a team.

This listing is sourced directly from Decagon's careers page and normalized into a canonical job model.