Red Ventures
Senior Digital Marketing Manager
Charlotte, NC · Senior
Sponsorship not specifiedDetected 16 days ago
A/B TestingSEOSEMContent MarketingAffiliate Marketing
About the role
- This role requires a hybrid schedule and will be based in our South Charlotte, NC Headquarters (Tuesday through Thursday) and work fully remotely on Mondays and Fridays each week.
- For the Sage Home Loans website click here.
- Curious how Sage Home Loans fits into Red Ventures?
Responsibilities
- Own strategy, execution, and optimization across paid search (SEM), paid social, display, and emerging digital media channels
- Manage budget allocation, bidding strategy, audience targeting, creative testing, and campaign pacing to maximize ROAS and CPL performance
- Implement rigorous A/B testing across ad creative, landing pages, and audience segments to drive continuous improvement
- Develop and execute a modern search roadmap that expands beyond traditional SEO to include AEO (Answer Engine Optimization) and GEO (Generative Engine Optimization) strategies
- Optimize for high-intent queries, featured snippets, voice search, AI-generated responses, and emerging search surfaces
- Partner with content and product teams to improve technical SEO, site architecture, crawlability, and schema markup implementation
- Own the end-to-end website conversion funnel from ad click to application start, with a relentless focus on revenue generation
- Lead landing page strategy and testing frameworks-including A/B and multivariate tests-to increase engagement, reduce drop-off, and improve qualified lead flow
- Collaborate with product, engineering, and analytics teams to deploy site enhancements quickly and iteratively
- Use behavioral data, heatmaps, and funnel reporting to identify friction points and drive measurable conversion lift
Benefits
- Oversee website content strategy to support demand generation, brand authority, client education, and organic search performance
Company info
- Sage Home Loans is on a mission to revolutionize the industry by making mortgage simple.
- We are seeking a Senior Digital Marketing Manager to lead strategy and execution across paid media, organic growth, web experience, and content strategy.
- This is a hands-on, high-impact role responsible for driving qualified demand, optimizing the full digital journey, and scaling modern search strategies-including SEO, AEO (Answer Engine Optimization), and GEO (Generative Engine Optimization).
- You will partner cross-functionally to turn insight into action, elevate our brand presence, and create measurable revenue growth in a fast-moving, regulated environment.
- If you believe every second counts, win the right way, and are committed to getting better every day, this role was built for you.
Apply directly at Red Ventures →Create a free account for alerts like thisView Red Ventures immigration profile
This listing is sourced directly from Red Ventures's careers page and normalized into a canonical job model.