Forthea
Digital Marketing Team Lead
Houston, Texas
Sponsorship not specifiedDetected 727 days ago
Data AnalysisProject ManagementSEOGoogle AnalyticsAccount ManagementLead GenerationCustomer SupportResearchCommunicationProblem SolvingPublic SpeakingMicrosoft OfficeNetSuite
About the role
- Forthea's rock-solid commitment to core values and sustained business excellence has led to successful partnerships with a variety of B2B and B2C clients around the world.
- Forthea has been recognized as one of the best places to work in Houston, one of the fastest-growing companies in Houston, and one of the largest Houston-area advertising agencies.
- Forthea President Christopher Pappas has been recognized as one of Houston's top young business leaders.
Responsibilities
- Develop, motivate and train Junior Specialists and Digital Specialists
- Ensure team members schedule and lead pre-kickoff meetings
- Review setup documents including keyword research, creative comps, email templates, etc. and send to client for approval
- Deliver monthly reports for marketing clients (or ensure direct client contact has)
- Manage client's satisfaction. Satisfaction = perception - expectation
- Check project time used weekly and manage internal team's time
- Create weekly status reports for account management meetings
Requirements
- 3-5 years online marketing experience with a strong background of planning and buying online campaigns
- Bachelor's Degree from 4-year, accredited college.
- track record of accomplishing successful results for clients.
- Experience with writing, presenting and executing effective communications, media or interactive marketing plans.
- Ability to specify technical changes to technical/development teams
- Experience with PPC - Management of Pay per click programs
- Experience with web analytics tools (Google Analytics, Webtrends, Ominiture)
- Experience using a CMS and an understanding of the impact they have on SEO
- Ability to compile and analyze search data and metrics and make decisions regarding campaign direction
- Ability to work independently and within a team environment
- Excellent client and account service record; track record of accomplishing successful results for clients.
- An in depth understanding of search engines, search engine optimization and factors that influence high rankings in Google
- Experience with PPC
- Management of Pay per click programs
- Ability to perform research, analyze websites, document changes, and make decisions regarding optimization approach
- Ability to perform click through rate, conversion, spend and creative analysis to identify growth/optimization opportunities
- Excellent Microsoft Office skills
Compensation
- Great salary and secure working environment
Benefits
- Excellent benefits including paid health insurance, vacation, dental
Company info
- Leads are expected to function at a highly efficient level and to maintain a significant mid-level client relationship.
- Key Areas of Responsibility:
- Day-to-day supervision of client search/online programs including strategic approach, bid recommendations and performance
- Day-to-day supervision of client web or creative development projects - interfacing with DEDV project manager
- Strong relationships with search/online community vendors for optimal service and results
- Contribute to new business pitches
- Client account management and up-selling of services where applicable
- Project management of all digital initiatives as they relate to the client
- Day to Day Responsibilities:
- Assist with the scheduling and leading client kickoff meetings
- Recap kickoff meetings and send to client and internal team
- Ensure team has requested client logins and necessary content and enter info into NetSuite
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This listing is sourced directly from Forthea's careers page and normalized into a canonical job model.