Viralnation

Viralnation

Director, Content Marketing

Canada · Director · Contract

Sponsorship not specified$120k-$140kDetected 5 days ago
SQLA/B TestingSEOContent MarketingContent CalendarsHubSpotGoogle AnalyticsCRMInfluencer MarketingLead GenerationPerformance ManagementResearchLeadershipCommunicationCollaborationMentoring

About the role

  • Our integrated solutions align strategy, talent, media, and technology with culturally relevant creativity to scale the world's fastest-growing digital brands.
  • While we continuously exceed our goals, we need your help - our success is only as great as our people.
  • This is a role for a leader who is equal parts editorial strategist, performance marketer, and team builder.

Responsibilities

  • Design content-to-conversion pathways, gated assets, nurture tracks, landing pages, and CTAs that capture, qualify, and advance leads in partnership with the demand-gen team.
  • Manage the content calendar with executive stakeholders, mapped to campaigns, launches, and industry moments, with clear funnel-stage intent for every asset.
  • Lead competitive and industry research to inform a differentiated, forward-looking content approach.
  • Establish repeatable systems, workflows, and AI-assisted processes that deliver quality content at the speed and volume a social-first agency demands.
  • Define, instrument, and own the content KPIs that matter to lead gen: traffic-to-lead conversion, MQL/SQL volume, pipeline influenced and sourced, cost-per-lead, engagement-to-conversion rates, and content-assisted revenue and ROI.
  • Build the tracking and attribution framework UTMs, conversion events, multi-touch attribution with marketing ops/RevOps, ensuring content performance is visible in the CRM and marketing automation stack (e.g., HubSpot).
  • Run a continuous test-and-optimize cycle (A/B testing headlines, formats, CTAs, offers) and reallocate effort toward what generates the most qualified demand.
  • Oversee the creation of high-impact, SEO-optimized content that drives organic acquisition, thought leadership, and brand authority built to rank and to convert.
  • Optimize all content in collaboration with SEO experts, leveraging performance data and search trends to grow qualified organic traffic and downstream conversion.
  • Lead integrated content distribution strategies across owned, earned, and paid channels to maximize reach, engagement, and lead-capture efficiency.

Nice to have

  • Deep understanding of SEO and MarTech stacks Google Analytics/GA4, SEO tools (e.g., Ahrefs, Semrush), and marketing automation/CRM (e.g., HubSpot) plus content distribution across owned, earned, and paid channels.

Skills

  • Bachelor's degree or higher in Marketing, Communications, Journalism, English, Business, or a related field.
  • Ability to produce quality content at speed and scale, with fluency in the influencer and social-first marketing landscape.
  • Data-driven, funnel-minded, and comfortable being accountable to revenue-adjacent metrics.
  • Where an offer falls within this range is determined through the interview process.
  • Compensation Philosophy:
  • At Viral Nation, compensation is structured, performance-led, and market-aligned.
  • Compensation progression is tied to demonstrated performance, expanded scope, and sustained contribution over time, not tenure alone.
  • AI in Recruitment:
  • Viral Nation does not use AI-enabled tools to screen, assess, rank, or select candidates - our hiring teams make all hiring decisions.
  • AI note-taking tools may be used during interviews.
  • DEI Commitment:
  • Viral Nation is committed to diversity, equity and inclusion in our agency.

Compensation

  • Employee compensation is reviewed regularly through formal performance reviews and check-ins to ensure alignment with role expectations and impact.
  • At Viral Nation, compensation is structured, performance-led, and market-aligned.
  • Pay decisions are intentional, based on role requirements, performance, and market alignment by country, and are set to maintain internal pay equity across comparable roles and levels.
  • Compensation progression is tied to demonstrated performance, expanded scope, and sustained contribution over time, not tenure alone.
  • This role has an annual salary range of $120,000 to $140,000 CAD.
  • In addition to base salary, we offer a comprehensive benefits and total rewards package designed to support our team as they grow with us.
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