Pearson
Specialist, Performance Marketing
United States · Mid · Full-time
Sponsorship not specified$55k-$140kDetected 3 days ago
SEMGoogle AdsPerformance MarketingLead GenerationForecastingExcelProcess ImprovementResearchCommunicationCollaborationProblem SolvingTime Management
Stay score
odds of building a lasting career here
43Risky
Cap-exempt (no lottery)0
Sponsors this role65
Entry-level history0
PERM / green-card track0
Lottery odds (Level II)66
Fits your clock70
Thin sponsorship signal and lottery-bound (~30% per draw). A low-probability bet with your clock running. Prioritize cap-exempt roles and proven entry-level sponsors first.
Lottery odds assume a STEM candidate.
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About the role
- We are seeking a detail-oriented and analytical Specialist, Performance Marketing to support paid search campaigns driving adoption of educational products and new student enrollment.
- This role will be responsible for the day-to-day execution, monitoring, optimization support, and reporting of paid search campaigns across multiple markets.
- Reporting to the Principal, Performance Marketing, this position will work closely with internal stakeholders and agency partners to ensure campaigns are executed efficiently, performance goals are achieved, and optimization opportunities are identified.
Responsibilities
- Support the execution and ongoing management of paid search campaigns across Google Ads, Microsoft Ads, and SA360.
- Implement campaign updates, ad copy changes, audience targeting adjustments, budget modifications, and other optimization recommendations.
- Support campaign launches, promotions, enrollment season initiatives, and market-specific programs.
- Support ongoing optimization efforts to improve Cost per Enrollment (CPE) and overall return on investment.
- Validate campaign tracking and reporting accuracy.
- Collaborate with agency partners to ensure timely implementation of campaign updates and optimizations.
- Partner with Analytics, Enrollment, Marketing, and Digital teams to support business objectives.
- Perform quality assurance checks to ensure campaigns, tracking, and reporting are functioning correctly.
- Maintain organized campaign documentation, testing logs, and performance records.
- Support process improvement initiatives that increase efficiency and campaign effectiveness.
Requirements
- 3-6 years of hands-on experience managing Paid Search (SEM) campaigns.
- In-depth experience with Google Ads and Google Analytics.
- Experience analyzing campaign performance data and making optimization recommendations.
- Proficiency with Excel and performance reporting tools.
- Experience with Microsoft Ads.
- Familiarity with tagging, tracking, and attribution concepts.
- Experience leveraging AI-powered tools to improve marketing workflows and campaign performance.
- Required
- Strong analytical and problem-solving skills.
- Excellent attention to detail and organizational skills.
- Strong written and verbal communication skills.
- Preferred
- Exposure to Paid Social, Display, Programmatic, or other digital media channels.
- Experience in lead generation, education, healthcare, financial services, or other performance-driven industries.
Nice to have
- Familiarity with bid management platforms such as SA360 is preferred.
Compensation
- Compensation at Pearson is influenced by a wide array of factors including but not limited to skill set, level of experience, and specific location.
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