Studsinc

Studsinc

Senior Director, Marketing

New York, NY · Director

Sponsorship not specified$200k-$230kDetected 2 days ago
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odds of building a lasting career here

37Unrated
Cap-exempt (no lottery)0
Sponsors this role0
Entry-level history0
PERM / green-card track0
Lottery odds (Level IV)94
Fits your clock70

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About the role

  • Studs is a category-defining ear piercing and earring brand named one of "the 10 most innovative companies in retail for 2023" by Fast Company.
  • Reporting to the CEO, this role sits at the center of Studs' commercial engine at a pivotal stage: a strong brand foundation, an evolving growth engine, and rising operational sophistication across the company.
  • The work spans long-range brand and customer strategy through to weekly performance optimization, and the role is expected to operate fluently across both.

Responsibilities

  • Own the integrated marketing strategy and calendar across brand, retail, digital, and lifecycle, aligned to product launches, studio openings, and seasonal moments.
  • Drive customer acquisition efficiency and grow the active customer base, connecting marketing investment to revenue outcomes.
  • Lead marketing inputs into company planning, OKRs, and business reviews, ensuring every plan is tied to a commercial outcome.
  • Drive studio traffic, appointment conversion, and customer return across the Studs footprint.
  • Build the new studio opening playbook, ensuring local marketing investment translates into measurable ramp performance.
  • Partner with Retail Operations and Merchandising to align launches, promotions, and seasonal moments with in-studio execution.
  • Own marketing's contribution to e-commerce performance, including site experience, lifecycle programs, and list growth.
  • Lead and develop a team of senior marketers across brand, retail, digital, and lifecycle disciplines.
  • Maintain consistency of voice, positioning, and creative standards across every consumer touchpoint, from paid media to the in-studio experience.
  • Manage internal and external creative resources and agency partners, ensuring strong output and clear accountability.

Requirements

  • 10+ years of marketing experience in high-growth premium consumer, retail, or omnichannel environments.
  • 3+ years of people leadership experience, including direct management of senior-level reports.
  • Paid Sabbatical After 4 Years of Service

Nice to have

  • We don't expect candidates to know every tool, but familiarity with similar platforms is a plus.

Compensation

  • $200,000-$230,000 + equity
  • Define annual and quarterly marketing priorities, goals, and measurement frameworks in partnership with the CEO and leadership team.

Benefits

  • Flexible Work Environment (3 days in office, 2 days work from home)
  • Comprehensive Medical, Dental, and Vision Insurance (including a plan option with $0 in-network mental health visits)
  • Access to Mental Health and Work/Life Resources including Online Therapy, Gender Affirmation Support Services, and Employee Assistance Program (EAP)
  • Voluntary Life Insurance
  • Health and Commuter Tax-Advantaged Accounts
  • Stock Options in connection with the Company's Equity Incentive Plan
  • 401(k) Retirement Savings Plan
  • Paid Time Off, Paid Safe & Sick Leave, and Paid Parental Leave
  • Access to PerkSpot and additional benefits such as pet insurance, discounted tickets, personal finance coaching, healthy rewards, and more!
  • $200,000-$230,000 + equity

Company info

  • Studs connects ear piercing with aftercare and earring shopping to create an end-to-end Earscaping® experience.
  • We offer a better retail and digital experience that prioritizes safety and expertise in a cool, fun and welcoming environment, along with a wide earring assortment-all at an accessible price point.
  • The Senior Director, Marketing leads the full marketing function and is accountable for the integrated system that drives customer acquisition, studio traffic and conversion, retention, and long-term brand equity - with brand, retail marketing, digital, lifecycle, and creative all operating as one coherent engine.
  • Reporting to the

Equal opportunity

  • If you require an accommodation for the

Visa & Work Authorization

  • rd to race, color, gender, age, creed, sex, religion, national origin, disability (physical or mental), marital status, citizenship, ancestry, sexual orientation, gender identity and gender expression, or any other legal
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This listing is sourced directly from Studsinc's careers page and normalized into a canonical job model.