WPP Media

WPP Media

Manager, Data Strategy

New York, United States

Sponsorship not specified$60k-$140kDetected 20 days ago
AlgorithmsCRMLeadershipCommunicationCollaborationProblem SolvingCritical Thinking

About the role

  • Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.
  • For more information, visit wppmedia.com.
  • We help clients understand the modern marketing paradox and discover the breakthroughs brands need to win with their consumers.

Responsibilities

  • WPP is the trusted growth partner for the world's leading brands.
  • With exceptional talent, trusted data and intelligence, and world-class partnerships - all united by our pioneering agentic marketing platform, WPP Open - we help clients navigate change, capture opportunity, and deliver transformational growth.
  • WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale.
  • We also Lead Optimistically, firmly believing in and Championing Growth and Development for every individual.
  • We Create an Open environment built on trust and respect, where everyone feels they belong and has opportunities to progress.
  • Assist and support the creation of data and audience strategy for retention, acquisition, prospecting, and opportunistic white space(s).
  • Assist and support the creation of audience insights, market sizing, and audience sizing, leading to audience creation, segmentation.
  • Assist and support the creation of test & learn agenda in partnership with planning, investments, and activation teams.
  • Support the creation of hypotheses, use cases, roadmap to implement all changes driven by the Cookieless future.
  • Knowledgeable about digital data technologies and partners (1st and 3rd party data, data lakes, data clean rooms, identity solutions, CDP, Clean Room, CRM …)

Requirements

  • Bachelor's degree in Marketing, Advertising, Economics, Computer Science, Information Systems, Business Analytics, or related field.

Skills

  • 3 - 5 years' experience in audience and data strategy applicable to marketing and/or media.
  • Strong analytical, critical thinking, and problem-solving skills.
  • Strategic Thinker & Doer.
  • Strong speaking and written professional communication skills.
  • The ability to thrive in a fast-paced and deadline-driven environment.
  • Growth mindset, exhibits curiosity and excitement to learn.
  • High sense of accountability and ownership.
  • Collaborative with a partnership mindset.

Compensation

  • The base salary range for this position at the time of this posting is indicated below.
  • $60,000 - $140,000 USD

Benefits

  • WPP Media & Benefits
  • Please note that while our philosophy is the same across WPP, benefits may vary by office/country.
  • We offer a competitive benefits package, go to https://mybenefits.wpp.com/public/welcome for more details.

Equal opportunity

  • equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics.
Apply directly at WPP Media →Create a free account for alerts like thisView WPP Media immigration profile

This listing is sourced directly from WPP Media's careers page and normalized into a canonical job model.