Procare Solutions
Demand Generation Specialist
Denver, CO
Sponsorship not specified$65k-$75kDetected 14 days ago
SQLSEOHubSpotSalesforceGrowth MarketingLogisticsHRIS
About the role
- About Procare For over 30 years, Procare Solutions has been dedicated to empowering early childhood educators by providing products and services that enable them to focus on the care, safety and education of children.
- You're someone who thrives on getting campaigns out the door cleanly and loves seeing the data come back.
- Procare operates in a hybrid working model based on business needs.
Responsibilities
- Build and launch multi-channel demand gen campaigns - including email, content syndication, paid channels, and webinar programs - from brief to live
- Support integrated campaign production for new product launches, working with Brand to coordinate assets and timelines
- Help produce and promote the monthly webinar program: manage logistics, landing pages, promotion sequences, and follow-up nurture
- Own campaign QA - reviewing emails, landing pages, and workflows before launch to ensure accuracy and on-brand execution
- Build and manage multi-touch email nurture programs in Pardot and HubSpot, segmented by persona, lifecycle stage, and product interest
- Continuously test and optimize nurture programs - monitoring open rates, click-through, and MQL conversion
- Pull and maintain weekly and monthly reporting on pipeline contribution, CPL, MQL-to-SQL conversion, and channel ROI
- Support closed-loop reporting in Salesforce to ensure clean attribution from lead to revenue
- Hands-on with Pardot or HubSpot for building nurture programs and campaigns
Requirements
- Occasional travel may be required for this position
- Our ideal candidate will have:
- Candidates must be willing and able to work in office a minimum of 3 days per week.
Nice to have
- 2-4 years' of B2B demand gen or marketing operations experience
- Bachelor's degree in Marketing, Business Administration, or equivalent
- Comfortable in Salesforce for campaign tracking and reporting
- Strong attention to detail and project coordination skills
- Analytical mindset - at ease in dashboards and spreadsheets
- Clear written communicator with an eye for good copy
- Familiarity with AI content or marketing automation tools
- Background supporting webinar programs (ON24, Zoom Webinars)
Compensation
- $65,000 - $74,600/year DOE
Benefits
- Maintain list health, manage segmentation, and support lead scoring updates in partnership with Marketing Ops
- Excellent comprehensive benefits packages including: medical, dental, & vision plans
- Experience in SaaS, EdTech, or childcare/healthcare verticals
- For over 30 years, Procare Solutions has been dedicated to empowering early childhood educators by providing products and services that enable them to focus on the care, safety and education of children.
Company info
- Company paid Short and Long-Term disability and Life Insurance
- Regular company provided meals
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This listing is sourced directly from Procare Solutions's careers page and normalized into a canonical job model.