Born Primitive
Email & SMS Marketing Manager
Virginia Beach, VA
Sponsorship not specifiedDetected 19 days ago
ForecastingCollaborationPublic Speaking
About the role
- With exceptional work-life balance and a team that feels like family, you'll thrive both personally and professionally.
- Born Primitive is proudly Veteran-owned and operated, deeply rooted in the values that make our nation great: sacrifice, honor, and unwavering commitment to freedom.
- If you're passionate about making an impact and want to grow with a company that stands for something greater, Born Primitive might be the perfect fit for you.
Responsibilities
- Campaigns & Automated Flows Strategize, build, execute, and optimize all Email and SMS campaigns across US and International markets using Klaviyo.
- Own lifecycle automation including welcome series optimization, abandoned browse/cart/checkout, post-purchase, replenishment, winback, loyalty, and VIP flows.
- Continuously optimize templates, copy frameworks, creative layouts, subject lines, send times, and automation logic to improve conversion and revenue
- Build advanced segmentation strategies to improve targeting, personalization, and performance.
- Retention & Loyalty Own lifecycle retention strategy utilizing Okendo Rewards and loyalty programs.
- Drive healthy returning customer rate through post-purchase engagement and repeat purchase strategies.
- Partner with eCommerce and CX teams to improve customer lifecycle touchpoints.
- Reporting & Optimization Build weekly and monthly performance reporting for campaigns, flows, and lifecycle KPIs.
- Cross-Functional Collaboration Work closely with Creative, Merchandising, Paid Media, Product, and eCommerce teams to align campaign execution and messaging. Provide creative briefs and performance feedback to support high-converting assets.
- We are seeking a data-driven, revenue-focused Email & SMS Marketing Manager to own our lifecycle marketing engine and maximize revenue, retention, and customer engagement across our owned channels.
Requirements
- Bachelor's degree or equivalent experience.
- 5+ years of Email & SMS marketing experience within DTC or eCommerce environments.
- Proven experience owning lifecycle marketing programs, flows, and campaign execution.
- Advanced experience with Klaviyo including segmentation, automation, deliverability, and reporting.
- Experience presenting performance insights and pacing updates to leadership.
Benefits
- You will own the customer lifecycle experience post- capture, ensuring list health, conversion performance, and a strong returning customer rate.
- Monitor channel health including deliverability, engagement rates, frequency management, unsubscribes, spam complaints, and opt-outs.
Company info
- At Born Primitive, we offer more than just work - we offer a dynamic, collaborative environment where passion meets purpose.
- We're inspired by the men and women who embody these principles, and we strive to carry their legacy forward.
- Our team members don't just work here - they reflect these values in everything they do, becoming a vital part of a mission larger than themselves.
- Join us, and be part of a team that inspires and uplifts, every single day.
Visa & Work Authorization
- tor channel health including deliverability, engagement rates, frequency management, unsubscribes, spam complaints, and opt-outs
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