Qualtrics
Principal Analyst, Demand Generation - Direct Response & Partner Media
Dallas, Texas, United States · Principal
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About the role
- Strategic risks are encouraged and complex problems are solved together, by passing the mic and iterating until the best solution comes to light.
- You won't have to look to find growth opportunities-ready or not, they'll find you.
- Join over 5,000 people across the globe who think that's work worth doing.
Responsibilities
- Expertise with major B2B/B2C review aggregators, publisher portals, lead delivery management platforms, and CRM integrations (Salesforce/HubSpot).
- Above all, we grant individuals the freedom to own their craft while keeping every initiative aligned to Qualtrics' overarching mission and GTM strategy.
- Amazing QGroup Communities; MOSAIQ, Green Team, Qualtrics Pride, Q&Able, Qualtrics Salute, and Women's Leadership Development, which exist as places for support, allyship, and advocacy.
Requirements
- 5+ years of experience managing global performance accounts, with direct hands-on execution in review platforms, publisher direct buys, or content syndication networks.
- Demonstrated experience in high-growth environments delivering against clear pipeline or direct revenue targets.
- Deep proficiency with web analytics platforms (GA4, Adobe Analytics), attribution tools, and Excel/data modeling.
- Proven track record of negotiating third-party contracts, sponsorship packages, and CPL rates with global media vendors.
Nice to have
- Mondays and Thursdays, plus one day selected by your organizational leader.
Benefits
- $1800 Experience bonus to be used for an "Experience" of your choosing
Company info
- But we are more than a platform-we are the creators and stewards of the Experience Management category serving over 18K clients globally.
- When you join one of our teams, you'll be part of a nimble group that's empowered to set aggressive goals and move fast to achieve them.
- We are domain experts who take pride in fully owning our channels, but we operate without siloes-when something needs to be created, built, or solved, everyone pitches in to make it happen, regardless of role bounds.
Visa & Work Authorization
- Vendor & Rate Negotiation: You bring strong negotiation skills and enjoy securing optimal CPL rates, premium inventory placements, and high-impact sponsorship packages with third-party vendors.
This listing is sourced directly from Qualtrics's careers page and normalized into a canonical job model.