TextNow, Inc.
Senior Lifecycle Marketing Manager, Retention
San Francisco, CA or Waterloo, ON · Senior
Stay score
odds of building a lasting career here
Sponsors, but it's cap-subject — you still face the weighted lottery (~45% per draw at Level III). Good if you win; have a cap-exempt backup on your list.
Lottery odds assume a STEM candidate.
Personalize to your clock →H-1B wage level
the lottery is wage-weighted — each level is one more entry
The bottom of this range ($103,000) is below the Level I prevailing wage of $148,387. An H-1B cannot be filed below the prevailing wage, so an offer at the floor of this band could not be sponsored as posted.
DOL prevailing wage, 2026-27 wage year · Marketing Managers (11-2021) · San Francisco-Oakland-Fremont, CA. Wage level is derived by USCIS from the offered wage, occupation and worksite; the occupation shown is inferred from the job title.
Community outcomes
No reports yet — be the first to help the next applicant.
About the role
- We believe communication belongs to everyone.
- TextNow is evolving the way the world connects, and that's because we're made up of people with curious minds who bring an optimistic, yet critical lens into the work we do.
- We're the largest provider of free phone service in the nation.
Responsibilities
- We treat this company like it's our own... because it is!
- Build behavior-triggered engagement programs across email, push, in-app and custom channels, tied to real usage signals rather than batch sends
- Own recurring monetization (rewards, plan upgrades, data upsells) as a natural extension of engagement, deepening value without eroding trust
- Own the performance, evolution, and investment roadmap of the Rewards program, determining where to double down or divest
- Own reactivation and winback across the base, building efficient, evergreen flows with distinct strategies for free-plan dormancy vs. paid-plan churn
- Develop the currently untapped conversion path from one-off pass purchasers to recurring plans
- Own retention-stage KPIs end to end, from primary-user retention to voluntary churn
- Translate behavioral and cohort data into a prioritized, roadmapped program of work you define and drive
- Own a program area with impact across Product, Data Science, Platform/Operations, and Creative.
- The retention and reactivation roadmap you drive shapes prioritization and investment decisions beyond the LCM team itself
Requirements
- A specialist in retention and reactivation who has built dormancy, churn-reduction, and winback programs that measurably moved the numbers, and you can point to the impact
Compensation
- 103,000 - 148,000
- 114,000 - 164,000
- 126,000 - 180,400
- 137,000 - 196,800
- Final compensation will be determined based on a number of factors, including skills, experience, location and on-the-job performance.
- We recognize that exceptional talent may fall outside of these ranges; we encourage all qualified candidates to apply even if their compensation expectations are outside of the listed range.
Company info
- Join us in our mission to break down barriers to communication and free the flow of conversation for people everywhere.
- And we're growing, bringing our mission and technology to an expanding suite of products.
- Our values Customer Obsessed We strive to have a deep understanding of our customers.
Equal opportunity
- We are an equal opportunity employer and are committed to creating an inclusive environment for all employees. We consider all qualified applicants without regard to race, color, religion, sex, gender identity or expression, sexual orientation, age, disability, or any other protected characteristic.
- Applicants who require reasonable accommodation during the hiring process may contact our Talent Team.
- AI usage: We use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact our Talent Team.
- TextNow Candidate Policy
This listing is sourced directly from TextNow, Inc.'s careers page and normalized into a canonical job model.