Layerzerolabs

Vertical Marketing Manager - Institutions

New York City

Sponsorship not specifiedDetected 217 days ago

RailsContent MarketingSalesBusiness DevelopmentResearchLeadershipWritingOrganizational Skills

About the role

We're reinventing how value moves online by solving for interoperability amongst blockchains - a problem we believe the world will value in trillions.

Develop and deliver case studies, research reports, explainer decks, solution briefs, whitepapers, and sales enablement materials tailored for banks, asset managers, fintechs, and other institutional stakeholders.
This role should be responsible for trying out content, developing an opinion about what is landing, helping the BD team test it in a sales funnel, and using those insights to reinforce success in the market.
Plan and support LayerZero's participation in key events, roundtables, and forums that drive institutional conversations both online and in person.
Track asset usage, campaign performance, and content engagement to continuously improve quality and effectiveness. We expect this person to test out new channels and strategies, so should quickly develop an opinion on what works or doesn't.

3-5 years of experience in product marketing, content marketing, or sales enablement with a focus on institutional finance, fintech, or crypto strongly preferred.
Ability to produce high-quality, multi-format content for technical or regulated audiences.
Exceptional writing skills, able to craft content that is precise, credible, and persuasive for C-suite and technical decision-makers.
Highly organized, with the ability to prioritize multiple deliverables and meet tight deadlines.
Comfort working cross-functionally in a fast-paced, high-performance environment.
A genuine interest in the intersection of crypto and institutional finance, and the trends shaping adoption.

LayerZero builds infrastructure so any asset, application, or company can use crypto rails at internet scale.

Employer
LayerZero Labs is committed to fostering a diverse and inclusive workplace. LayerZero Labs is an equal opportunity employer and does not discriminate on the basis of race, national origin, religion, gender, gender identity, sexual orientation, marital status, protected veteran status, disability, age, or any other legally protected status.
LayerZero Labs is committed to fostering a diverse and inclusive workplace.
LayerZero Labs is an equal opportunity employer and does not discriminate on the basis of race, national origin, religion, gender, gender identity, sexual orientation, marital status, protected veteran status, disability, age, or any other legally protected status.

This listing is sourced directly from Layerzerolabs's careers page and normalized into a canonical job model.