e.l.f. Beauty

Product Manager, Marketing Technology

Oakland, CA · Principal · Full-time

Sponsorship not specified$80k-$130kDetected 37 days ago

Data EngineeringAgentic AIComplianceProduct ManagementProduct StrategySalesforceCRMCollaborationPublic Speaking

About the role

About the Company e.l.f. Beauty, Inc. stands with every eye, lip, face, paw and fin.
Our deep commitment to clean, cruelty free beauty at an incredible value has fueled the success of our flagship brand e.l.f. Cosmetics since 2004 and driven our portfolio expansion.
This role requires someone who is equally comfortable in a technical architecture conversation as they are presenting a product roadmap to senior stakeholders.

Own the end-to-end product lifecycle: discovery, requirements, backlog prioritization, delivery, and post-launch iteration
Drive build vs. buy decisions with rigorous evaluation of third-party vendors and platform consolidation opportunities
Maintain the master customer data dictionary: own how every data point is defined, collected, stored, mapped, and used across platforms
Architect identity resolution and profile management strategies to support a unified customer view across channels and touchpoints
Partner with Data team to define event streaming standards, schema governance, and data quality
Partner with the Integrated Marketing team to ensure data availability and accuracy for campaign execution across all channels
Manage vendor relationships for CDP, engagement, and AI platforms; own contract alignment and technical roadmap negotiations
You will own the customer data strategy end-to-end and serve as the internal authority on how each data point is defined, collected, mapped, and activated downstream.
You will partner closely with Product, Commerce, Data, Integrated Marketing, and Engineering to deliver scalable, reliable, and future-ready platforms that drive measurable business outcomes.
Own the product roadmap for our customer engagement and lifecycle messaging platform (e.g., email, SMS, push), ensuring it is powered by accurate and real-time customer data.

3-5 years of product management experience, with a significant focus on marketing technology, customer data platforms, or digital data infrastructure
Hands-on, working knowledge of CDP platforms
Experience defining and managing data schemas, event taxonomies, and data mapping documentation
Proven track record of shipping complex, cross-functional platform products in an agile environment
It also reflects the general details considered necessary to describe the principal functions of the job identified, and shall not be considered, as detailed description of all the work required inherent in the job.

Our total compensation philosophy offers every full-time new hire competitive pay and benefits, bonus eligibility (200% of target over the last seven fiscal years), equity, flexible time off, year-round half-day Fridays, and a hybrid 3 day

https://www.elfbeauty.com/work-with-us About the Role e.l.f. Beauty is looking for a Product Manager, Marketing Technology to own the strategy, roadmap, and execution of our marketing technology ecosystem.
This is a technical, data-forward product role embedded within the Digital team - sitting at the intersection of customer data, platform architecture, and activation.
You will be the product manager for our engagement platform, Customer Data Platform (CDP), AI-driven personalization, and the integrations that depend on customer data.
We are the #2 mass cosmetics brand in the US and are the fastest growing mass cosmetics brand among the top 5.

This listing is sourced directly from e.l.f. Beauty's careers page and normalized into a canonical job model.