Cirque du Soleil Entertainment Group
Marketing Manager – Las Vegas Resident Shows
Las Vegas, NV · Full-time
Work authorization requiredDetected 21 days ago
Project ManagementForecastingCommunicationCollaborationMicrosoft Office
About the role
- The ideal candidate is a creative thinker with strong analytical skills, thrives in a fast-paced entertainment environment, and is passionate about storytelling and audience growth.
- Our emotion-provoking shows are just the tip of the iceberg: laced throughout our organization, you will find creative minds who are empowered to use their voices and be themselves, their truest selves.
- Diversity to us means various perspectives, fresh ideas and continuous improvement of the way we do things.
Responsibilities
- Develop and oversee comprehensive marketing plans to reach both visitor and local audiences, maximizing visibility across traditional, digital, and experiential channels.
- Serve as the in-market marketing lead, providing ongoing assessments of visibility, competitive positioning, and new opportunities across Las Vegas.
- Collaborate with cross-functional teams to optimize media and advertising for maximum ROI and implement initiatives to support short-term and long-term growth opportunities.
- Manage agency relationships and oversee campaign execution, including creative production, trafficking, and performance analysis.
- Partner with the creative teams to maintain the integrity of each show's brand identity while innovating on-market creative approaches.
- Lead the development of new advertising materials, print, digital, video, out-of-home, and experiential, to ensure consistent storytelling across all platforms.
- Collaborate on photo/video shoots, in-market activations, and content initiatives supporting seasonal campaigns and special events.
- Foster strong working relationships with property and partner marketing teams to align campaigns, cross-promotions, and on-property visibility.
- Represent Cirque du Soleil's Resident Shows Division at select industry, partner, or community events.
- Support cross-show portfolio marketing initiatives when applicable.
Requirements
- Integrity - whether you work behind-the-scenes or in the office, you're being counted on.
- Being heard - you have access to everyone in the organization, use your voice on development questions or suggestions on how to improve the experience.
Nice to have
- Monitor performance against KPIs, proactively adjusting strategies to meet revenue and attendance goals within approved budget parameters.
- Identify new opportunities and innovative marketing tactics to test and refine throughout the year.
- Ensure compliance with all partnership agreements and coordinate approvals as needed.
- Track and evaluate campaign results, compiling post-campaign recaps and actionable insights for leadership.
- Oversee vendors and production schedules to ensure timely and cost-effective delivery of assets.
- Complete all other job-related duties as assigned.
- Bachelor's Degree in Marketing, Communications, Business, or related field.
- At least 3 years of marketing experience, preferably in entertainment, hospitality, or live events.
Compensation
- In collaboration with the Director of Marketing, and Senior Director of Marketing & Brand, define and implement the annual marketing strategies for Cirque du Soleil Las Vegas resident shows.
- Manage annual marketing and media budgets for assigned shows, including forecasting, accruals, and invoice processing.
Visa & Work Authorization
- Verification of the right to work in the United States for Cirque du Soleil Entertainment Group, as demonstrated by completion of the Form I-9 upon hire and the submission of acceptable documentation (as noted on the Form I-9) verifying o
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This listing is sourced directly from Cirque du Soleil Entertainment Group's careers page and normalized into a canonical job model.