Bacardi

Brand Director, PATRÓN - North America

Miami, FL · Director

Sponsorship not specified$10k-$15kDetected 30 days ago

Stakeholder ManagementBrand StrategyLeadership

About the role

Within your remit, you will be responsible for translating brand strategy into 360 commercial plan and execution of 3 business priorities: Accelerate Reposado, Super-Charge Cristalino, and El Alto.
This role also requires a high-level of senior stakeholder management, partnering closely with the Global Marketing Team, the Global SVP, and the North America Leadership Team.

You will work with a full suite of agencies, inspiring, guiding, and challenging them to deliver groundbreaking, game-changing work that unlocks the full potential of our brands.

With deep experience in marketing, commercial strategy, and cross-functional leadership, you bring both creative flair and commercial rigor to everything you do.

10-15 years of experience in brand management roles, ideally within U.S. spirits industry, and preferably Director level experience.
Bachelor's degree in Marketing, Business, or a related field required; MBA or relevant advanced degree preferred

Some benefits may be subject to an employee contribution.
Some benefits may be fully or partially subsidized.
Competitive Holiday/Paid Time Off, plus additional days offered ( i.e., volunteer day, allowing you to give back to the community)
Retirement/Pension Plan
Medical, Critical Illness, and Life Insurance
Best-in-class, family-friendly, and inclusive leave policies
The benefits /perks may vary depending on the nature of your employment with Bacardi, your work location, and are subject to change.

Bacardi seeks talent from all backgrounds to bring diversity of thought, agility and capability to our organization across the globe.
We promote a working environment where all employees are treated and rewarded fairly.
We do not tolerate any form of discrimination that adversely affects individuals or groups on the basis of national origin, race, color, religion, sex, gender, sexual orientation, marital status, disability, age, and any other legally protected aspect of a person's identity.
U.S. applicants have rights under Federal Employment Laws.
Perks of Working for us
At Bacardi, we are committed to providing our Primos (employees) with a comprehensive Total Rewards package of compensation, benefits, incentives, allowances, well-being, and much more to meet the needs of themselves and their families.
It goes beyond just Cash!
The total rewards program is based on pay for performance, whereby the incentive programs are linked to company and individual performance.

This listing is sourced directly from Bacardi's careers page and normalized into a canonical job model.