THE Aspen Group

THE Aspen Group

Senior Manager, AI-Search

Chicago, Illinois · Senior

Sponsorship not specified$140k-$160kDetected 26 days ago
JavaScriptPythonHTMLCSSLLMsA/B TestingComplianceSEOGoogle AnalyticsHIPAALeadershipCommunicationOrganizational Skills

About the role

  • Working in partnership with independent practice owners and clinicians, the team is united with a single purpose: to prove that healthcare can be better and smarter for everyone.
  • The Senior Manager, AI-Search is a hands-on practitioner, not a strategy-only role.
  • The ideal candidate combines deep technical SEO expertise with a testing-first mindset and the ability to operate across multiple brands and channels simultaneously.

Responsibilities

  • Develop and maintain unified standards across SEO, AI search, and Local.
  • Build systems to monitor compliance with best practices and support cross-functional teams in maintaining those standards.
  • Implement updates at the technical layer and ensure consistent application across all brands.
  • Testing and Performance Analysis. Deploy SEO A/B tests to understand what factors impact results. Design test frameworks, analyze outcomes, and translate findings into actionable recommendations that inform content and technical decisions.
  • Cross-Channel Coordination and Hygiene. Manage the coordination and reconciliation of SEO, AI, and Local hygiene across brands. Ensure data consistency, listing accuracy, and alignment between national and local search presence.
  • Content Deployment Support. Support content deployments through benchmarking, crawl analysis, and performance monitoring. Provide pre- and post-publish performance context to the editorial team to inform production priorities.
  • Own the post-implementation QA process to confirm that updates at the technical layer, on-page changes, and configuration adjustments are live, accurate, and producing the expected outcomes.
  • Escalate technical issues, define requirements, and build business cases to advance SEO and AI site performance.
  • Multi-Brand Experience. Experience operating across multiple brands or business units within a single organization, with an understanding of how to maintain consistency while adapting to brand-specific needs.

Requirements

  • Advanced knowledge of Screaming Frog is required.
  • Practical experience leveraging AI tools to accelerate audit and analysis workflows.
  • Experience managing or coordinating across national SEO, local search, and AI search channels.
  • Familiarity with the hygiene and reconciliation challenges that arise when multiple channels serve the same brand.
  • Strong analytical mindset with proficiency in analytics and reporting tools (Google Analytics, Google Search Console, Semrush, or equivalent).
  • Ability to connect analysis to business outcomes and patient acquisition.
  • Bachelor's degree in Marketing, Business, Communications, or a related field.
  • Hands-on experience with server log file analysis for SEO purposes, including crawl budget optimization and bot behavior analysis.
  • Required Skills and Qualifications:
  • Required Skills and
  • Experience. 7+ years of experience in digital marketing, with at least 5 years focused on SEO and at least 3 years in a leadership or managerial capacity. Healthcare industry experience is a plus.
  • Technical SEO Depth. Strong command of crawl analysis, log file analysis, site architecture, internal linking strategy, schema, Core Web Vitals, indexation management, and rendering. Advanced knowledge of Screaming Frog is required. Experience assessing off-site factors including backlink profile health, referring domain quality, and external citation signals. Comfortable working at the technical layer and defining requirements for engineering teams.
  • Testing Discipline. Demonstrated experience designing, deploying, and analyzing SEO A/B tests. You understand statistical rigor, test isolation, and how to translate test outcomes into production decisions.
  • AI and LLM Fluency. Practical experience leveraging AI tools to accelerate audit and analysis workflows. Understanding of how large language models source, surface, and cite content, and how that differs from classical search behavior.
  • Cross-Channel Search Experience. Experience managing or coordinating across national SEO, local search, and AI search channels. Familiarity with the hygiene and reconciliation challenges that arise when multiple channels serve the same brand.
  • Content Scaling Experience. Expertise in supporting content initiatives across pages representing more than 1,000 physical locations. Understanding of what scale demands in terms of benchmarking, monitoring, and performance tracking.
  • Analytical Rigor. Strong analytical mindset with proficiency in analytics and reporting tools (Google Analytics, Google Search Console, Semrush, or equivalent). Ability to connect analysis to business outcomes and patient acquisition.
  • Communication and Business Case Development. Excellent communication skills with the ability to define technical requirements, build business cases, and present findings to leadership in a way that drives action.
  • Project Management. Strong organizational skills with the ability to manage multiple workstreams, prioritize across brands, and deliver on deadlines in a fast-paced environment.

Nice to have

  • Coding Experience.
  • Previous experience with coding languages (Python, JavaScript, HTML/CSS, or similar) is a plus.
  • Ability to write or modify scripts for data extraction, automation, or technical SEO analysis is valued.
  • 7+ years of experience in digital marketing, with at least 5 years focused on SEO and at least 3 years in a leadership or managerial capacity.

Skills

  • Education. Bachelor's degree in Marketing, Business, Communications, or a related field.
  • Creative Problem Solving. Innovative thinking and the ability to adapt to an evolving digital and AI-driven landscape.

Compensation

  • $140,000-$160,000/year, with a generous benefits package that includes paid time off, health, dental, vision, and 401(k) savings plan with match.

Benefits

  • Each brand has access to a deep community of experts, tools and resources to grow their practices, and an unwavering commitment to delivering high-quality consumer healthcare experiences at scale.
  • Leverage AI tools and platforms to improve time to market on technical and content audits, reducing cycle time while increasing coverage and accuracy.
  • Monitor and assess off-site factors - including backlink profile health, referring domain quality, and external citation signals - that influence both traditional search and AI search visibility.
  • Healthcare industry experience is a plus.
  • Experience assessing off-site factors including backlink profile health, referring domain quality, and external citation signals.
  • Healthcare Industry Knowledge.
  • Familiarity with the healthcare industry, including patient acquisition strategies, HIPAA compliance, and navigating industry-specific challenges.

Company info

  • As a reflection of our current needs and planned growth we are very pleased to offer a new opportunity to join our dedicated team as a Senior Manager, AI-Search.
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