Zuru
Omni-channel Marketing Director
Bentonville | United States · Director
Sponsorship not specifiedDetected 10 days ago
Brand StrategyLeadershipCollaboration
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odds of building a lasting career here
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Cap-exempt (no lottery)0
Sponsors this role80
Entry-level history0
PERM / green-card track0
Lottery odds40
Fits your clock70
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About the role
- This is a foundation role with real room to grow.
Responsibilities
- Own the North America omni retail marketing strategy across Toys and Edge - one connected view of how we win from first impression to checkout, in-store and online.
- Lead the shopper marketing function, with the Senior Shopper Marketing & Brand Activation Manager reporting into this role - setting standards for shopper strategy, display and activation excellence at shelf.
- Connect Toys and Edge - build the mechanisms that move learnings, retailer insight and best practice across both portfolios.
- Act as the senior marketing counterpart to sales leads and retailer merchant / media teams - integrating marketing into JBPs and top-to-top conversations.
- Build the measurement discipline - incrementality, media effectiveness and display performance - so every dollar has an owner and a read.
- Help shape domestic marketing capability - over time, contribute to building out the local marketing organisation and bring strong brand thinking closer to the US shopper and customer.
- Feed US insight upstream - as lead market, influence global brand strategy, media frameworks and NPD with domestic shopper and retail reality.
- We look for categories that have stood still, then we build next-generation products and brands that set the new standard.
Skills
- 10+ years across shopper marketing, media / omni commerce and brand, ideally CPG, with meaningful time on Walmart and/or Target.
- Strong commercial acumen - comfortable owning budgets, making trade-offs and being accountable to a P&L view.
- Bachelor's degree in Marketing, Business, or related field (or equivalent experience).
Compensation
- Partner closely with ZURU's global media planning leads on total channel strategy, brand media integration and annual retailer planning - this role owns the commercial retail media layer; global owns total media planning and buying.
Company info
- We are looking for a commercially driven Omni Marketing Director to lead how ZURU shows up across the full retail ecosystem in North America - spanning both ZURU Toys and ZURU Edge.
- Own commercial retail media across Walmart Connect, Roundel and retailer networks - strategy, budget allocation, retailer media relationships and performance accountability for how we drive customers to and convert within retailer ecosystems.
This listing is sourced directly from Zuru's careers page and normalized into a canonical job model.