Tinuiti

Senior Media Planner, Strategic Planning

USA - Remote · Senior

Sponsorship not specified$85k-$95kDetected 30 days ago

RESTPerformance MarketingResearchLeadershipCommunicationMentoring

About the role

Built for marketers who demand growth and accountability, Tinuiti unites media and measurement under one roof to eliminate waste-the biggest growth killer of all-and scale what works.
Its proprietary technology, Bliss Point by Tinuiti, reveals the truth around growth and waste, and how to capitalize on it.
We'd love to hear from you if: Research shows that while men apply to jobs when they meet an average of 60% of the criteria, women and other marginalized folks tend to only apply when they check every box.

Responsibilities

Lead the identification of media partners/platforms, programming/networks opportunities that are best to suited for our client(s) and their unique needs, with the aim of maximizing the impact of their campaigns through a range of media platforms; predominantly OTT, Linear TV, Terrestrial Radio, Online Video, Social, Search and Digital Audio
Interpret insights and data from the tool suite to drive actionable full-funnel media recommendations around brand awareness, consideration, and brand performance
Own conception and delivery of innovative, well-targeted business-building marketing solutions and serve as a key point of contact for the client in the development and approval of these plans
Partner with our Strategic Planning lead to serve as the agency liaison with our external planning tool partners.
Disclaimer: This description has been designed to indicate the general nature and level of work performed by employees within this position.

Requirements

5+ years of media buying, planning & strategy experience with a focus on strategic and operational planning in US national market
Expert knowledge of the media landscape - both traditional and digital
Experience with cross-channel planning required, Including: linear TV, streaming video/audio, and overall digital media (search, social, display, etc)
Disclosure as required by the Colorado Equal Pay for > Equal Work Act, C.R.S. § 8-5-101 et seq.

Compensation

The hiring salary range for this role is $85,000 - $95,000 plus a discretionary performance bonus.

Benefits

Unlimited PTO: At Tinuiti, we believe you deserve time to rest, recharge, and enjoy life unplugged.
We're proud to offer above-industry standard work-life balance, consistently rated as one of the most loved benefits by Tinuitians year after year.
Healthcare: Medical, Dental, Vision, Life & Disability, Flex Spending Accounts
Retirement: Match up to 4% of your contributions at 100%
Perks and Wellness: Fringe, Forma, Unlimited Telemedicine and Teletherapy available at no cost, Thankful giving, Equity
Parental Leave: Birthing parents receive 16 weeks of leave with 100% pay (partners 12 weeks) after the birth or adoption of a child.
Learning and Development: On-demand learning, mentorship program, leadership and management development programs and resources

Company info

Tinuiti is the largest independent full-funnel marketing agency in the U.S. across the media that matters most, with $4 billion in digital media under management and more than 1,200 employees. Built for marketers who demand growth and accountability, Tinuiti unites media and measurement under one roof to eliminate waste-the biggest growth killer of all-and scale what works. Its proprietary technology, Bliss Point by Tinuiti, reveals the truth around growth and waste, and how to capitalize on it. With expert teams across Commerce, Search, Social, TV & Audio, and more, Tinuiti delivers measurable results with brutal simplicity: Love Growth. Hate Waste.
We support 100% remote work for this role!
We'd love to hear from you if:
Research shows that while men apply to jobs when they meet an average of 60% of the criteria, women and other marginalized folks tend to only apply when they check every box. So if you think you qualify, but don't necessarily meet every single point on the job description, please still get in touch.
Tinuiti is the largest independent full-funnel marketing agency in the U.S. across the media that matters most, with $4 billion in digital media under management and more than 1,200 employees.
With expert teams across Commerce, Search, Social, TV & Audio, and more, Tinuiti delivers measurable results with brutal simplicity: Love Growth.
Research shows that while men apply to jobs when they meet an average of 60% of the criteria, women and other marginalized folks tend to only apply when they check every box.
So if you think you qualify, but don't necessarily meet every single point on the job description, please still get in touch.
What you'll be doing:
Use audience, competitive, channel, and media planning tools, and strong media acumen to help answer critical questions and make recommendations around the timing, size/budget, duration/flighting, and media mix of new and existing campaigns reflective of a client's business strategy to advance its share/penetration and achieve profitable growth
Analyze demographic data and trends in consumption to ensure these are factored into our media recommendations. Interpret insights and data from the tool suite to drive actionable full-funnel media recommendations around brand awareness, consideration, and brand performance

Equal opportunity

This description has been designed to indicate the general nature and level of work performed by employees within this position.
The actual duties, responsibilities, and qualifications may vary based on assignment or group.
Tinuiti is an equal opportunity employer.
All qualified applicants will receive consideration for employment without regard to race, color, gender, sexual orientation, gender identity or expression, religion, national origin, marital status, age, disability, veteran status, genetic information, or any other protected status.

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