Tapcart

Marketing Manager

United States · Full-time

Sponsorship not specified$120k-$130kDetected 27 days ago

RESTA/B TestingProject ManagementHubSpotSalesCustomer SuccessShopifyCommunicationCollaboration

About the role

We're looking for a Marketing Manager to join our team - someone who sits confidently at the intersection of marketing operations, product marketing, and execution.
This isn't a pure ops role, and it isn't a pure PMM role.
It's both, and that's what makes it interesting.

You'll be the primary owner of our HubSpot instance - maintaining workflows, lead scoring, contact management, segmentation, and reporting.
You'll partner closely with Rev Ops and Sales Ops to keep our systems aligned.
You'll own CRO across our key marketing surfaces - website, landing pages, email, and paid - running structured A/B tests and using data to identify drop-off points and improve them.
You'll own the systems and programs that keep our marketing engine running at a high level - HubSpot infrastructure, conversion optimization, customer marketing - while also playing a central role in how we bring our product to market.
You're a structured thinker who doesn't need a playbook handed to you - you build the playbook.
Own marketing operations end-to-end: You'll be the primary owner of our HubSpot instance - maintaining workflows, lead scoring, contact management, segmentation, and reporting.
Drive conversion rate optimization across the funnel: You'll own CRO across our key marketing surfaces - website, landing pages, email, and paid - running structured A/B tests and using data to identify drop-off points and improve them.
Serve as the team's operational backbone: You'll own the marketing calendar, project tracking, and cross-functional coordination that keeps the team moving.
You're not afraid to build something new if it solves a real problem.

WHAT SKILLS YOU'LL NEED (5+ YEARS OF EXPERIENCE)
You have strong HubSpot proficiency - you can build workflows, pull segmented reports, troubleshoot attribution, and maintain list hygiene without supervision.
Marketing operations depth: You have strong HubSpot proficiency - you can build workflows, pull segmented reports, troubleshoot attribution, and maintain list hygiene without supervision.
Hands-on experience with CRO tools

This role includes a base salary, bonus, and equity as part of the total compensation package:
$120,000-$130,000
Bonus: Up to 15% of base salary
All final compensation details are based on experience.
Competitive compensation with room to grow
11 paid company holidays

401(k) plan and equity grants for all full-time employees - because we grow together
Affordable, high-quality medical, dental, and vision coverage
Mental health support via Headspace and Talkspace, ensuring your whole self is supported
Flexible PTO policy - take the time you need to rest and recharge
One-time home office setup stipend to get you started
Recurring merchant shopping stipend so you can experience the magic of Tapcart like our customers do

keeping campaigns on track, managing the marketing calendar, and making sure nothing falls through the cracks.
The ideal candidate is equally comfortable building a nurture workflow, writing a product one-pager, and running a CRO experiment.
You'll own the marketing calendar, project tracking, and cross-functional coordination that keeps the team moving.
You'll flag blockers, close loops, and make sure campaigns and launches land on time.
In a small team, this kind of operational ownership is a force multiplier.
You'll own lifecycle communications for our existing customers - onboarding sequences, expansion campaigns, and retention programs.
You'll work with Customer Success to build a customer reference pipeline and find ways to turn happy customers into active Tapcart advocates.
Build and run customer marketing programs: You'll own lifecycle communications for our existing customers - onboarding sequences, expansion campaigns, and retention programs.

This position is not eligible for visa transfer or sponsorship.This position is remote eligible in the following states: AL, AZ, CA, CO, FL, GA, IL, MA, ME, MI, NV, NJ, NY, NC, OH, OR, PA, TN, TX, UT, VA, WA

This listing is sourced directly from Tapcart's careers page and normalized into a canonical job model.