Myhrhome

Myhrhome

Associate Director of Remarketing

Baltimore, MD · Director

Sponsorship not specified$110k-$150kDetected 5 days ago
Project ManagementResearchCommunicationCollaborationProblem SolvingPublic SpeakingMicrosoft Office

About the role

  • The selected candidate will become part of a team dedicated to increasing visits to OMF.com, driving application submits, and increasing booked loans.
  • Understanding performance from click to booked loan.
  • Identify test segments based on results and provide testing and targeting recommendations.

Responsibilities

  • This role requires someone who is deeply curious, performance-obsessed, and proactive, able to identify gaps, challenge constraints, and drive meaningful business impact.
  • Define audience segments, write clear briefs and develop creative optimizations that are personalized to each audience segment.
  • Deliver strong campaign strategies grounded in research/insights, testing, and data that deliver on key goals and metrics.
  • Design and deploy marketing campaigns and test plans across all key media channels such as (digital, SMS, email) in collaboration with analytics, operations, UX, affiliates and digital teams.
  • Develop presentations that report on key metrics, summarize results, and provide insights to inform future test strategy.

Requirements

  • Established track record in successfully driving results within acquisition campaigns
  • Proven experience with campaign development, from briefs through working with creative teams and channel managers to launch
  • Excellent communication skills and the ability to effectively work with all levels of management.
  • Adept in creative problem solving, with outstanding organizational, interpersonal, and multitasking skills, as well as the ability to juggle multiple fast paced, deadline-driven projects.
  • Proficiency in Microsoft Office suite and ability to create powerful storylines and presentations to gain buy-in across the organization
  • 8+ years of strategic marketing experience in customer acquisition along with a bachelor's degree. MBA a bonus.
  • Ability to understand the company business strategy and support through marketing initiatives
  • Ability to dive into the details and develop a roadmap based on strategic insights and understanding of capabilities. High level view with pragmatic roadmap execution.
  • Results oriented.
  • Proven analytical skills to drive strategic and tactical marketing initiatives.
  • Financial services, lending experience and/or acquisition closing experience desired.
  • More on OneMain OneMain Financial (NYSE: OMF) is the leader in offering nonprime customers responsible access to credit and is dedicated to improving the financial well-being of hardworking Americans. Since 1912, we've looked beyond credit scores to help people get the money they need today and reach their goals for tomorrow. Our growing suite of personal loans, credit cards and other products help people borrow better and work toward a brighter future.
  • Driven collaborators and innovators, our team thrives on transformative digital thinking, customer-first energy and flexible work arrangements that grow lives, careers and our company. At every level, we're committed to an inclusive culture, career development and impacting the communities where we live and work. Getting people to a better place has made us a better company for over a century. There's never been a better time to shine with OneMain.

Nice to have

  • 8+ years of strategic marketing experience in customer acquisition along with a bachelor's degree.
  • Experience with Adobe Campaign or other campaign management platforms is a plus.

Compensation

  • Paid holidays (7 days per year, based on start date)
  • Paid volunteer time (3 days per year, prorated based on start date)

Benefits

  • Health and wellbeing options including medical, prescription, dental, vision, hearing, accident, hospital indemnity, and life insurances
  • Employee Stock Purchase Plan (10% share discount)
  • Tuition reimbursement
  • Paid time off (15 days' vacation per year, plus 2 personal days, prorated based on start date)
  • Paid sick leave as determined by state or local ordinance, prorated based on start date

Company info

  • OneMain Financial is the country's largest lending-exclusive financial company, proudly serving millions of customers with safe, affordable and transparent installment loans.
  • Our customers turn to us every day-online and at nearly 1,300 branches in 44 states-to help them take control and improve their financial lives with solutions for debt consolidation, medical expenses, household bills, home improvements and auto purchases.
  • Our talented and dedicated team members constantly look for responsible ways to serve our customers when, where and how they want.
  • It's all about doing the right thing, a mission that hasn't changed for more than 100 years.
  • We are looking for an Associate Director of Remarketing who is a highly strategic and execution-focused leader to own and evolve our remarketing ecosystem across channels.

Visa & Work Authorization

  • Qualified applicants will receive consideration for employment without regard to age, ancestry, citizenship status, color, creed, culture, disability, ethnicity, gender, gender identity or expression, genetic information
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